Visa · 1 day ago
Senior Director, Social and Content Insights & Analytics
San Francisco, CA
Full-time
Hybrid
Lead/Staff, Director/Executive
$240K/yr - $375K/yr
12+ years expVisa is a world leader in payments technology, facilitating transactions globally. The Senior Director will shape Visa's social measurement strategy, enhance brand engagement, and lead analytics efforts to optimize content across social platforms.
BankingFinanceFinancial ServicesInformation TechnologyMobile PaymentsPayments
Responsibilities
Lead the measurement framework that will support the year-round content engine & calendar. This will include multiple initiatives and brand storytelling through social & creator-led content with a mix of internal, platform, and campaign specific content
Recommend the tools and analytics to connect social’s impact on brand outcomes
Lead the experimentation engine for Visa. In-market learning on execution experiments with clear agreements on expansion criteria. Recommend experiment design, bring the right experts to the table, ensuring the Data Science supporting team and/or analytical shop is properly guided, and ensure an actionable outcome as well as the best possible leverage of Visa’s suite of behavioral and data analytics resources
Define the right strategic audience for the socially led initiatives and work with all the available resources to create appealing sub-cohort groups that are part of this broad positioning. This to allow creating more impactful and relevant messaging. Harmonize the learnings between all different ways to create and action toward a specific cohort to make sure learnings travel across agencies and initiatives
Partner with other Marketing analytics areas to better allocate resources and to define experiments between the different platforms and channels
Partner with the Marketing data practice team to have the tech platforms available to drive the analytics and understanding
Define the value of driving creators as brand ambassadors for Visa as a complement to our content approach
Develop new data & analytics agency partners to ensure Visa’s has a constant content and community presence across channels and platforms
Demonstrate the courage to advocate for testing innovative new approaches even when challenged by legacy ways of working. Demonstrate exemplary research expertise and innovation, including recommending alternative data sources and methods where appropriate
Inspire and guide holistic and integrated channel strategies, with deep knowledge on the testing tools per channel, and how they will build up as part of the overall learning plan
Partner to measure and execute social content connected to global campaigns, including real-time sponsorship activation during and at events like the Olympics and FIFA World Cup
Support the analytics and impact behind our organic, paid and combination of the two
Feed learnings into the insights engine to activate timely cultural and social trends in-line with the brands objectives. Drive social innovation to inspire new ideas among the marketing team
Help lead Visa’s entry into emerging social channels, moving at the speed of social. This while feeding the learning into the cycle while synthesizing findings and recommendations
Qualification
Required
12 or more years of work experience with a Bachelor's Degree or at least 10 years of work experience with an Advanced degree (e.g. Masters/MBA /JD/MD), or a minimum of 5 years of work experience with a PhD
Experience managing insights and analytical functions that had responsibilities over paid, earned and owned media
Preferred
15 or more years of experience with a Bachelor's Degree or 12 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, or MD), PhD with 9+ years of experience
Deep expertise in media analytics roles on the agency, social channels, listening and/or brand side managing digital and social targeting and measurement
Highly proficient in the application of channel specific tools for targeting (e.g. Meta A/B testing, etc.) as well as brand lift offerings. Need proficiency in different channels analytical tools, including Tik Tok, Instagram, YouTube, X, LinkedIn and others
Preference for degree in marketing, market research, psychology, sociology, anthropology, and/or in a quantitative field like Economics/Econometrics, Statistics, Operations Research, Computer Science, or Engineering
Experience driving the learning and measurement plan integrated to amplify and learn from marketing campaigns, particularly in the digital space and channels
Demonstrated success using research to drive insights and strategic implications that lead to business decisions. Demonstrated ability to communicate technically-complex topics in a simple understandable way and be able to influence decisions
An influential and seasoned creative leader with experience engaging and collaborating across complex global teams and local markets to deliver best-in-class content
Bring fresh creative ideas to increase engagement in established and emerging social platforms
You have a bias for action, not bureaucracy, and are able to act nimbly and quickly while rallying cross-functional teams and senior execs behind a shared vision
Demonstrated ability on business analytics “soft-skills”, including: business intuition, analytical/critical thinking (e.g., find analytical solutions to abstract business issues, and inquisitiveness (e.g., Look beyond the surface to discover solutions within the data)
Ability to transition easily from a technical research perspective to practical business considerations. Ability to influence teams and business to get to tangible results
Must have proven ability to drive results with a high degree of personal initiative and leadership in a fast-paced, dynamic environment with limited resources
A thought-leader, change agent, and champion of developing new ways of working
Must have strong leadership experience with a desire to mentor and grow teams
Benefits
Medical
Dental
Vision
401 (k)
FSA/HSA
Life Insurance
Paid Time Off
Wellness Program
Company
Visa
Visa is a multinational financial services company that facilitates electronic payment systems throughout the world.
10001+ employees
H1B Sponsorship
Visa has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (459)
2024 (424)
2023 (416)
2022 (515)
2021 (351)
2020 (407)
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
TNB Financial Services
2016-09-10Post Ipo Equity
2008-03-19IPO
Leadership Team
Ryan McInerney
Chief Executive Officer
Chris Suh
EVP & Chief Financial Officer
Recent News
2026-01-07
Payments Dive
2026-01-07
Payments Dive
2026-01-07
Company data provided by crunchbase