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LEARFIELD · 1 day ago

Content Producer - University of Texas

Austin, TX

Full-time

Onsite

Mid, Senior Level

4+ years exp

LEARFIELD is a company that specializes in sports and entertainment content. They are seeking a Content Producer to develop and produce NIL content-driven executions in partnership with universities and brand partners, collaborating closely with athletic departments and various stakeholders.

Brand MarketingHigher EducationMarketingSponsorshipSportsTicketing

Responsibilities

Lead the creation and execution of all NIL content including but not limited to multimedia audio/video, motion graphic, static graphics, podcasts/audio, live streams, etc. across multiple digital platforms

Collaborate closely with athletic department and sponsors to create custom NIL content that delivers on all stakeholders’ voice, tone, and brand objectives

Create and continue to evolve NIL Content best practices across creative, production, distribution and student athlete relations and communications

Generate ideas for brand integration NIL video series for local and national sales and attend client pitches and productions, as needed

Build trust with student athletes and set them up for success across all NIL executions

In addition to NIL projects, assist in the production of Learfield live-action shoots and other revenue-driving social activations as needed within the local sports property and athletic department

Contribute to research, pre-production, production, post-production, distribution, and analysis for all proactive and reactive NIL content executed by Learfield Studios

Act as a liaison between the athletic department content team, Learfield local sales teams and national sales

Utilize data, creative insights and current trends to develop Learfield Studios NIL content strategy

Serve as an on-campus resource for student athletes and share best practices across content creation

Create pre-sale content presentations including estimated performance, distribution strategy, and creative synopsis

Track, analyze, and evaluate performance of all campaigns to create and present recaps to partners, sales, and leadership

Ability to lead distribution kick-off calls, formulate full distribution plans and manage distribution through end of series, including recapping performance and communicating insights to stakeholders

Qualification

Video content productionAdobe Creative CloudSocial media strategyGraphic designCommunication skillsProblem-solving skillsOrganizational skills

Required

4+ years of experience in the sports or entertainment industry, with a focus on creating, writing, producing, directing, and editing video content to deliver high-quality content

Advanced proficiency in graphic and motion design, photography, and video shooting, producing and editing across various formats, including expertise with Adobe Creative Cloud

Demonstrated ability to collaborate effectively with content creators, partners, and stakeholders to develop engaging creative content that drives measurable results

Experience producing content for multiple social platforms, with a deep understanding of best practices for each

Ability to thrive under tight deadlines in a fast-paced, dynamic environment

Strong understanding of how major and emerging social platforms—Facebook, X/Twitter, Instagram, TikTok, YouTube, Snapchat, and others—function and engage their respective communities

Excellent communication skills, including the ability to present creative concepts and strategic approaches to leadership

Ability to generate innovative ideas and concepts that align with project goals and organizational initiatives

Strong administrative, critical reasoning, and problem-solving skills

Highly organized, efficient, and detail oriented

Demonstrates unquestioned integrity and trustworthiness, with adherence to all Learfield, university, conference, and NCAA rules and regulations

Preferred

Prior experience in the sports industry, preferably within college athletics, is strongly preferred

Benefits

Medical

Dental

Vision

Health Savings Account

Life Insurance and Other Insurance Plans

Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave

20 Paid Holidays

401(k) + Match

Short/Long Term Disability

Company

LEARFIELD

Glassdoor3.9

Learfield empowers businesses and universities by connecting big brands to the excitement, passion, tradition and fun of college sports. It is a sub-organization of Learfield Communications.

Founded in 1972

Plano, Texas, USA

1001-5000 employees