Social Media Freelancer jobs in United States
cer-icon
Apply on Employer Site
company-logo

Piccalio · 2 days ago

Social Media Freelancer

positionUnited States
timeFull-time
remoteRemote
seniorityEntry, Mid Level
date2+ years exp

Piccalio is a premium kids furniture and toy company based in Venice, CA, and they are seeking a highly creative and detail-oriented Social Media Coordinator. The role involves community management, content publishing, and collaboration with the Brand Marketing Manager to enhance the company's digital presence.

BabyChildrenConsumer GoodsE-CommerceFurniture

Responsibilities

Own daily community engagement across Instagram, TikTok, YouTube (comments, DMs, replies, story interactions, etc.)
Maintain our brand voice in all interactions and ensure timely, thoughtful responses
Escalate customer-service–related messages to the appropriate internal teams
Post and schedule daily content across Instagram, TikTok, Pinterest
Ensure content is optimized for each platform’s format, audience expectations, and current algorithmic best practices
Maintain posting consistency and ensure the content calendar remains up to date in partnership with the Brand Marketing Manager
Coordinate the UGC gifting program: outreach, communication, tracking shipments, collecting content, and organizing deliverables
Identify and surface new creator opportunities that align with the Piccalio brand
Support the Brand Marketing Manager with sourcing and ideating strong UGC moments
Identify and communicate of-the-moment platform trends (TikTok sounds, Instagram formats, Pinterest search trends, etc.) with speed and clarity
Collaborate with the Brand Marketing Manager to develop content concepts that reflect cultural trends, brand storytelling moments, and product priorities
Suggest new ideas for experimenting with formats, styles, and community-first storytelling
Provide support in organizing and maintaining content libraries, naming conventions, filing systems, and asset handoff procedures
Potentially assist with light video editing or simple graphic creation (depending on skill set)

Qualification

Social media experiencePlatform behaviors knowledgeCommunity engagementContent publishingTrend spottingCommunication skillsOrganizational skillsCreative collaboration

Required

2–4 years of hands-on social media experience for a consumer brand, agency, or creator
Deep understanding of platform behaviors across Instagram, TikTok, Pinterest, and YouTube
A natural communicator who understands internet culture and community dynamics, especially in the family, motherhood space
Comfortable managing multiple tasks, updating spreadsheets or trackers, and keeping programs organized
Strong sense of aesthetics and familiarity with design-forward, lifestyle, or consumer goods brands
Comes with ideas, is self-directed, proactive, and thrives in collaborative environments

Company

Piccalio

twittertwittertwitter
company-logo
Piccalio is a part toy, part furniture shop for children with a focus on wooden pieces designed for their imagination and your living space.
dateFounded in 2020
location
Los Angeles, California, USA
people-size2-10 employees
web-link
https://piccalio.com

Funding

Current Stage
Early Stage

Leadership Team

leader-logo
Kaelin Smith
Social Media & Partnerships Manager
linkedin

Recent News

PR Newswire
Piccalio Introduces bedBED™, a 2-in-1 Floor Bed that Grows with Your Child
2025-10-21
PR Newswire
Piccalio Unveils Brand Refresh: From Toys to Timeless Kid-Forward Furniture
2025-09-24
Company data provided by crunchbase