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Starling · 1 week ago

Marketing Associate (North America) - Engine by Starling

New York, NY

Full-time

Hybrid

Entry Level

2+ years exp

Engine by Starling is a technology company transforming the banking landscape with its core banking software. They are seeking a motivated Marketing Associate to support their North American go-to-market efforts across campaigns, events, sales, and partner marketing, ideal for someone early in their marketing career with experience in B2B SaaS.

BankingFinanceFinancial Services

Responsibilities

Assist in the setup, execution, and reporting of marketing campaigns across email, digital channels, social media, and ABM platforms

Manage campaign workflows, data hygiene, and lead routing in coordination with the global marketing operations team

Support the optimisation of sales and marketing automation processes (HubSpot) and ensure best practices are followed

Build and maintain dashboards, reports, and analytics to track campaign and event performance and pipeline contribution

Support the planning and logistics of regional events such as conferences, podcasts, roundtables, partner events, and trade shows

Coordinate registrations, venue logistics, materials, shipments, vendor management, and on-site support

Execute follow-up processes to ensure leads are recorded effectively to support sales and tracked in the CRM

Assist with the execution of joint campaigns, events, and co-marketing programs with consulting, advisory, and technology partners

Coordinate partner deliverables including content, digital assets, timelines, and reporting

Help maintain strong communication and project alignment with partner teams

Coordinate regional content needs

Support content localisation, coordination, and distribution across North American marketing channels

Manage updates to regional collateral, landing pages,l templates, and campaign assets

Work cross-functionally to meet content needs for events, digital campaigns, and sales enablement

Collaborate closely with the North American sales teams to ensure marketing activities are aligned to pipeline needs

Provide market insights, event insights, and campaign metrics to help accelerate sales cycles

Maintain strong communication around target accounts, event follow-ups, and campaign calendars

Proactively source, qualify, and engage new business leads through research-driven methods, with a strong emphasis on leveraging platforms like LinkedIn Sales Navigator to identify target companies and decision-makers

Help conduct outbound prospecting through personalised communication channels (email, social, calls) to generate qualified meetings and pipeline opportunities

Collaborate closely with the sales team to perform market intelligence gathering, helping to refine target personas, analyze competitor activity, and identify emerging industry trends

Qualification

B2B SaaS experienceMarketing automation (HubSpot)Digital marketingEvent marketingCRM toolsOrganisedFinancial services knowledgeCommunicationDetail-orientedCollaboration skills