G. W. Becker, Inc. · 1 day ago
Marketing Manager
Hermitage, AR
Full-time
Onsite
Senior Level
5+ years expG.W. Becker, Inc. is seeking a dynamic and experienced Marketing Manager to coordinate and drive marketing initiatives throughout North America. The role involves developing marketing plans, overseeing website optimization, managing tradeshow activities, and creating promotional materials to facilitate growth and expansion of the company's offerings.
IndustrialMachinery ManufacturingManufacturing
Responsibilities
Develop and lead the G.W. Becker Marketing Plan
Oversee the design, maintenance, and optimization of the G.W. Becker website, ensuring strong SEO performance
Drive website activities by executing design and strategy initiatives
Manage industry affiliations and memberships to enhance market presence
Coordinate and support tradeshow activities including preparation, registration, cost tracking, event support, booth layouts, giveaways, lead management, and post-event analysis
Create and produce promotional materials such as brochures, advertisements, directories, sample cards, and packaging
Assist the Sales team with the development of GWBI Qualification Proposals as needed
Maintain the Content Calendar to align with all content initiatives
Manage both digital and print advertising campaigns to enhance brand visibility
Develop and implement effective sales training tools and processes
Foster strong relationships with key vendors, customers, and accounts to stay ahead of market trends and challenges
Provide strategic advice to the sales manager on market directions, competitor analysis, and technology trends
Confirm, communicate, and implement updates to sales strategies across markets
Conduct ongoing analysis and reporting on competitor/customer intelligence, market trends, and potential new customer targets
Utilize internet research to identify leads and new business opportunities
Create sales materials and tools, including press releases and public relations content
Cultivate relationships within print advertising and manage submissions of relevant articles and advertisements to further promote GWBI
Qualification
Required
Proficient in Microsoft Office Suite, Adobe Design (or similar), WordPress, Salesforce, and HubSpot
Minimum of 5 years of marketing/sales experience, including 5 years in management with a focus on highly engineered products, preferably within the Electric Overhead Traveling (EOT) Bridge Crane or material handling equipment sector in an industrial environment
Proven track record of successfully developing and implementing effective marketing and sales strategies, plans, forecasts, and budgets
Capable of creating and managing budgets efficiently
Strong organizational skills to adapt and optimize processes for market conditions and customer needs
Excellent interpersonal skills for building collaborative partnerships with complex organizations
Demonstrates high ethical standards and integrity in all professional interactions
Cooperative team player who thrives in a collaborative environment
Detail-oriented and persistent, maintaining focus on long-term goals amidst day-to-day challenges
Exceptional analytical and reasoning abilities, showcasing sound judgment and articulate communication skills, both formally and informally
Innovative and open-minded, willing to explore and advocate for fresh perspectives on opportunities and challenges
Must possess a valid driver's license, a safe driving record, and reliable transportation
Must be able to pass a drug screen and background check
Preferred
Bachelor's degree in Sales, Marketing, Graphic Design, Communications, or a related field
A minimum of 5 years' experience in marketing, event planning, or sales, or an equivalent combination of education and experience
Company
G. W. Becker, Inc.
G.W. Becker, Inc. is a full service, single source, provider of choice for quality overhead crane products and solutions.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
George Becker
CEO
Company data provided by crunchbase