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Macy's · 3 days ago

Senior Strategy Lead, Macys Mobile App

New York, NY

Full-time

Onsite

Senior Level

$126K/yr - $210K/yr

6+ years exp

Macy’s is a storied retailer with a rich history of innovation and customer connection. The Senior App Strategy Lead will guide the vision and execution of the app's growth and engagement strategy, collaborating with cross-functional teams to enhance customer experience and drive business impact.

Consumer GoodsFashionRetail

H1B Sponsor Likely

Hiring Manager

Erica Neumark

Responsibilities

Lead App Strategy: Develop and oversee Macy’s end-to-end app growth and engagement strategy across acquisition, activation, engagement, and retention, aligning business goals with customer-centric outcomes

Own App Roadmap: Define the long-term vision and quarterly roadmap for lifecycle programs—identify new opportunities to evolve the app experience through marketing and product innovation, and optimize performance across acquisition, activation, engagement, and retention

Advance App Personalization: Partner with analytics, data science, and MarTech teams to build and evolve personalization strategies that determine the right message, offer, and timing for each customer segment

Champion Test-and-Learn: Lead an agile experimentation agenda across the app funnel, optimizing push notifications, in-app messaging, loyalty modules, and offer design, continuously refining app engagement levers, mobile messaging frameworks, and in-app conversion tactics to maximize incremental impact

Deliver Performance Measurement & Insights: Establish clear success metrics and frameworks for app growth and engagement, including downloads, activation, retention, and frequency. Translate performance data into actionable insights to inform future strategy

Collaborate with Cross-Functional teams: Partner with CRM, Loyalty, Brand Marketing, and Product to ensure alignment on go-to-market strategies, timing, and customer experience across channels. Represent App in enterprise strategy and roadmap discussions

Advocate for our Customers: Maintain a deep understanding of customer behaviors, needs, and trends. Act as a voice for the customer in strategy discussions, ensuring all experiences reflect Macy’s brand promise and deliver measurable value

Drive Mobile Innovation & Competitive Benchmarking: Stay ahead of mobile trends, mobile commerce technologies, and competitive app best practices from leading retail apps. Identify opportunities to differentiate the Macy’s app and elevate its role in the omnichannel customer experience

Qualification

Mobile app growthCustomer segmentationData-driven decision-makingApp analytics toolsCross-functional collaborationPassion for mobile technologyCommunication

Required

Proven track record driving mobile app growth and engagement that drive measurable customer and business outcomes

Deep understanding of mobile app ecosystems, customer segmentation, personalization frameworks, and test-and-learn methodologies

Strong analytical acumen with the ability to interpret data, forecast results, and build data-driven business cases

Excellent communication and presentation skills with experience influencing senior leadership

Skilled in cross-functional collaboration, particularly across analytics, creative, product, and technology teams

Familiarity with app analytics tools (e.g., Firebase, Appsflyer, Sensor), MarTech platforms (e.g., Braze, Adobe Journey Optimizer), and A/B testing frameworks

Passion for mobile technology, retail, and creating differentiated customer experiences

Bachelor's degree in Marketing, Business, or related field (or equivalent experience) and 6-8+ years of relevant experience in app marketing, personalization, CRM, or loyalty strategy

Benefits

Comprehensive health and wellness coverage

401(k) match

Paid time off

Eight paid holidays

Merchandise discounts

Performance-based incentives

Annual merit review

Employee Assistance Program with mental health counseling and legal/financial advice

Tuition reimbursement

Company

Macy's

Glassdoor3.4

Macy's is America’s store for life. The largest retail brand of Macy's, Inc.

Founded in 1858

New York, New York, USA

10001+ employees

http://www.macysjobs.com

H1B Sponsorship

Macy's has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)

2024 (1)

2022 (10)

2021 (26)

2020 (37)