Inspira Education · 2 weeks ago
Director of Lifecycle Marketing
New York, NY
Full-time
Hybrid
Director/Executive
6+ years expInspira Education Group is one of the fastest-growing edtech startups in the US, focused on democratizing access to high-quality coaching for students. The Director of Lifecycle Marketing will drive acquisition and engagement across the company's portfolio of brands by optimizing CRM communication strategies and leading campaign execution.
EducationHigher EducationOffice Administration
Responsibilities
Own the end-to-end strategy and execution of lifecycle marketing programs, building clear and personalized user journeys that drive acquisition, engagement, conversion, and retention
Analyze cohort and segment performance regularly to uncover trends, understand the “why” behind user behavior, and develop actionable insights that inform strategy
Develop and execute a robust experimentation roadmap to increase acquisition, engagement, and lifetime value through A/B testing and continuous optimization
Create and manage sophisticated email and SMS campaigns, including drip sequences, targeted newsletters, transactional messages, and upgrade flows, all aimed at increasing product engagement and driving conversion
Identify drop-off points within the user journey and implement targeted, trigger-based campaigns to address friction and improve key KPIs
Ensure compliance with deliverability best practices and maintain a strong sender reputation across all messaging platforms (email and SMS)
Leverage customer segmentation and persona development to tailor messaging, offers, and campaigns that resonate with high-potential customer groups
Collaborate closely with the data team to define and build end-to-end lifecycle reporting and track performance across channels
Lead and grow a team of lifecycle marketers, acting as both a player and coach — mentoring team members, advocating for their work, and rolling up your sleeves to contribute directly when needed
Ensure consistent and personalized messaging across the funnel, delivering the right message to the right person at the right time through the right channel
Track and report on campaign performance and KPIs, such as lead volume, conversion rates, pipeline growth, LTV, and ROI; provide recommendations to optimize results
Forecast marketing outcomes and track progress toward growth and revenue goals
Stay on the cutting edge of AI and martech tools, proactively identifying and implementing technologies that improve efficiency, personalization, and performance across lifecycle programs
Qualification
Required
6–8+ years of lifecycle marketing experience, ideally in high-consideration or long-sales-cycle environments that require thoughtful lead nurturing strategies
2–3 years of experience managing and scaling high-performing teams
Deep expertise in HubSpot; familiarity with Braze, Iterable, or similar tools is a strong plus
Proficiency in email and SMS marketing automation, including segmentation, triggers, and personalized flows
Basic working knowledge of SQL and comfort querying data
Strong understanding of HTML and template scripting languages (e.g., Jinja, Django, or ESP-specific templating systems)
Exceptional copywriting skills with a proven ability to engage target audiences and iterate on messaging based on performance data
Highly analytical mindset, with a track record of using data to inform campaign strategy and drive measurable results
A balance of creative thinking and analytical rigor. Someone who can conceptualize big ideas and dive into the data
Comfortable rolling up your sleeves and getting into the weeds. A builder, not just a strategist
Able to translate data into clear insights and actionable marketing strategies
Preferred
Bonus points for experience working with customer data platforms (CDPs) like Simon Data, Iterable, or Optimove
Familiarity with Looker or experience in data transformation is a plus
Benefits
100% coverage of health, vision, and dental benefits
Flexible Paid-time Off
Learning and Development Budget
Retirement Savings Plans - 401k with matching
Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
Company
Inspira Education
Inspira Education Group is a company that provides an interactive platform designed to support students for admissions process.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2022-01-01Seed
Leadership Team
Kamir Kothari
Co-Founder and CEO
Company data provided by crunchbase