Dow Jones ยท 5 days ago
Associate Director, Retention Marketing, WSJ
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$130K/yr - $160K/yr
10+ years expDow Jones is a leading news organization, and they are seeking an Associate Director of Retention Marketing to lead subscriber retention analysis and strategy. The role involves developing insights into subscriber behavior, forecasting retention performance, and collaborating with various teams to optimize retention strategies across their B2C brands.
Digital MediaNewsPublishingSocial Media
Responsibilities
Report out retention insights through detailed cohort analysis of the full B2C subscriber base, in partnership with the data science team, to develop new retention strategies as well as optimize existing customer journeys
Develop processes to turn insights and analyses into actionable strategies across pricing, communications, and customer experience, to increase retention and LTV
Partner with the subscriber acquisition team to optimize the full funnel, across all cohorts and introductory offers, with the goal of driving long-term retention
Lead all retention forecasting in partnership with data science and finance. Drive the business narrative behind retention performance for individual subscriber cohorts and optimize strategies to grow revenue through improved retention
Own the expense budget process for the retention team across all Dow Jones B2C subscriber cohorts
Focus on retainment of wealth and investing subscriptions through a personalized retention journey and strategy
Manage one Retention Manager to execute retention strategies, and oversee end-to-end UI/UX experimentations from concept to implementation to distilling resulting data
Qualification
Required
The willingness and ability to work in our midtown Manhattan office 3 days every week
10 years of experience working in customer/subscriber retention with a focus on building subscriber insights through cohort analysis and turning these into actionable strategies
Demonstrated ability to increase revenue through complex pricing strategies
Experience leading retention forecasting and budgeting
Expertise in subscription-based businesses
Experience managing a 7-figure P&L budget
Experience with analytics software (e.g. Adobe Analytics, Tableau)
Outstanding quantitative reasoning skills
A bachelor's degree in marketing or business administration required
Preferred
Experience managing a direct report(s) preferred, but not required
Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Company
Dow Jones
Dow Jones is a news and business information provider that delivers content to consumers and organizations via newspapers and more.
1001-5000 employees
H1B Sponsorship
Dow Jones has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (45)
2024 (40)
2023 (48)
2022 (72)
2021 (44)
2020 (39)
Funding
Current Stage
Late StageTotal Funding
unknown2007-12-13Acquired
Leadership Team
Almar Latour
CEO, Dow Jones & Publisher, The Wall Street Journal
Sarah Cottle
Executive Vice President and General Manager, Energy
Recent News
Company data provided by crunchbase