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Inspira Education · 2 days ago

Senior Manager, Email Marketing and Growth

New York, NY

Full-time

Hybrid

Senior Level

$140K/yr - $150K/yr

6+ years exp

Inspira Education Group is one of the fastest-growing edtech startups in the US, aiming to democratize access to high-quality coaching for students worldwide. The Senior Manager, Email Marketing and Growth will drive acquisition and engagement across brands by optimizing CRM communication strategies and leading campaign executions.

EducationHigher EducationOffice Administration

Responsibilities

Own the end-to-end strategy and execution of email marketing programs, building clear and personalized user journeys that drive acquisition, engagement, conversion, and retention

Analyze cohort and segment performance regularly to uncover trends, understand the “why” behind user behavior, and develop actionable insights that inform strategy

Develop and execute a robust experimentation roadmap to increase acquisition, engagement, and lifetime value through A/B testing and continuous optimization

Create and manage sophisticated email campaigns, including drip sequences, targeted newsletters, transactional messages, and upgrade flows, all aimed at increasing product engagement and driving conversion

Identify drop-off points within the user journey and implement targeted, trigger-based campaigns to address friction and improve key KPIs

Ensure compliance with deliverability best practices and maintain a strong sender reputation across all messaging platforms

Leverage customer segmentation and persona development to tailor messaging, offers, and campaigns that resonate with high-potential customer groups

Collaborate closely with the data team to define and build email performance reporting and track key metrics across campaigns

Lead and grow a high-performing team as both a player and a coach by mentoring team members, championing their work, and rolling up your sleeves to contribute directly when needed

Ensure consistent and personalized messaging across the funnel, delivering the right message to the right person at the right time through the right channel

Track and report on campaign performance and KPIs, such as lead volume, conversion rates, pipeline growth, LTV, and ROI; provide recommendations to optimize results

Forecast marketing outcomes and track progress toward growth and revenue goals

Explore and implement emerging AI and martech tools to drive efficiency, personalization, and performance across email campaigns and customer journeys

Qualification

Email marketing strategyCRM platforms expertiseA/B testingData analysisEmail automationTeam managementCopywritingSQL knowledgeHTML understandingAnalytical mindsetCreative thinking

Required

6–8+ years of email or lifecycle marketing experience, ideally in high-consideration or long-sales-cycle environments that require thoughtful lead nurturing strategies

2–3 years of experience managing and scaling high-performing teams

Deep expertise in HubSpot; familiarity with Braze, Iterable, or similar tools is a strong plus

Proficiency in email marketing automation, including segmentation, triggers, and personalized flows

Basic working knowledge of SQL and comfort querying data

Strong understanding of HTML and template scripting languages (e.g., Jinja, Django, or ESP-specific templating systems)

Exceptional copywriting skills with a proven ability to engage target audiences and iterate on messaging based on performance data

Highly analytical mindset, with a track record of using data to inform campaign strategy and drive measurable results

A balance of creative thinking and analytical rigor. Someone who can conceptualize big ideas and dive into the data

Comfortable rolling up your sleeves and getting into the weeds. A builder, not just a strategist

Able to translate data into clear insights and actionable marketing strategies

Preferred

Bonus points for experience working with customer data platforms (CDPs) like Simon Data, Iterable, or Optimove

Familiarity with Looker or experience in data transformation is a plus

Benefits

100% coverage of health, vision, and dental benefits

Flexible Paid-time Off

Learning and Development Budget

Retirement Savings Plans - 401k with matching

Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans