The HIRD- USA · 3 days ago
Marketing AI Subject Matter Expert
United States
Full-time
Remote
Senior Level
$120/hr - $120/hr
7+ years expThe HIRD- USA is seeking a Marketing Subject Matter Expert with strong domain knowledge and analytical skills to enhance AI models for marketing. This role involves bridging marketing strategy with AI systems, ensuring accurate understanding of marketing concepts and workflows, and optimizing marketing intelligence and automation processes.
Staffing & Recruiting
Hiring Manager
David Taylor
Responsibilities
Provide domain expertise during model training, ensuring AI systems understand marketing terminology, logic, and workflows
Label, curate, and validate datasets containing marketing materials (ad copy, campaign briefs, KPIs, customer segments, etc.)
Design realistic scenarios and data prompts representing different marketing contexts (e.g., brand launches, A/B testing, multichannel campaigns)
Translate end-to-end marketing workflows (e.g., campaign planning → execution → measurement →optimization) into structured training data for AI learning
Identify decision points, metrics, and dependencies in marketing operations that AI systems must recognize
Collaborate with ML engineers to represent these workflows in AI-friendly formats (taxonomies, knowledge graphs, or structured datasets)
Review AI-generated outputs for marketing relevance, creativity, tone, and compliance
Provide structured feedback and improvement strategies to improve model understanding and response quality
Develop and refine evaluation criteria (e.g., campaign effectiveness, audience relevance, brand consistency)
Partner with product teams to define AI-driven marketing use cases (campaign recommendations, content personalization, audience segmentation, performance prediction)
Bring a creative problem-solving mindset to identify opportunities where AI can improve marketing efficiency and decision-making
Stay current with evolving marketing technologies, data platforms, and generative AI tools to inform model enhancement
Qualification
Required
Bachelor's or Master's degree in Marketing, Business, Communications, or related field
7–12 years of hands-on experience in marketing, with exposure to: Campaign strategy and execution (digital, social, performance, and/or brand marketing), Marketing automation tools (HubSpot, Salesforce Marketing Cloud, Marketo, etc.), Analytics and measurement workflows (Google Analytics, Looker, Power BI, etc.), Customer segmentation, journey mapping, and content strategy, Media planning, A/B testing, and ROI optimization
Experience managing or contributing to several of the following workflows: Campaign Lifecycle Management: Brief creation, creative development, approval, launch, tracking, and post-campaign analysis; Performance Marketing: Keyword research, bidding strategy, conversion tracking, and A/B testing; CRM & Marketing Automation: Lead scoring, email drip campaigns, segmentation, personalization, and customer retention programs; Content Strategy & Social Media: Editorial calendar planning, content generation, influencer marketing, and engagement analytics; Data-Driven Marketing: Using data to optimize campaigns, build dashboards, and interpret KPIs; Brand & Communication: Managing tone, consistency, and storytelling across channels
Preferred
Use of AI tools such as Gong and Chorus for tasks such as sales analytics and coaching preferred
Benefits
Opportunity to work remotely with a flexible schedule.
Company
The HIRD- USA
HIRD is a global powerhouse in talent acquisition and workforce solutions, redefining the recruitment landscape across India, the USA, Canada, UAE, and the Philippines.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase