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iQor · 1 day ago

Director of Paid Media

Nashville Metro

Full-time

Hybrid

Lead/Staff, Director/Executive

5+ years exp

iQor is a company focused on helping businesses grow through digital marketing and sales execution. They are seeking a Director of Paid Media to build and optimize an in-house paid media function, transforming an untapped business line into a high-margin offering. This role involves strategy, execution, and reporting across various paid digital channels to ensure strong ROI for both internal and client accounts.

Customer ServiceLogisticsOutsourcingSupply Chain Management

Hiring Manager

Jerry Surratt

Responsibilities

Build & Own the Paid Media Function

Design, launch, and optimize an internal paid media capability replacing current contractor-led workflows

Develop a scalable operating model, including forecasting, pacing, optimization cycles, creative requirements, and reporting frameworks

Establish best-in-class processes, QA checks, and governance for managing client budgets with full transparency

Create repeatable campaign playbooks and documentation to support growth of the service line

Lead multi-channel paid media strategies across Google, Meta, TikTok, X, LinkedIn, and programmatic platforms

Own end-to-end campaign execution: audience building, bidding, pacing, performance optimization, and attribution

Monitor daily performance and identify opportunities to reallocate spend toward higher-performing channels/tactics

Ensure strong ROI for both internal spend and client accounts

Partner with client-facing teams to uncover opportunities, develop media plans, and drive revenue growth

Translate client business goals into precise paid media strategies with clear KPIs

Build transparent client reporting including budget allocation, results, and insights

Present performance reviews, recommendations, and optimization strategies directly to clients and leadership

Build forecasting models, ROI analyses, and monthly/quarterly performance reviews

Implement platforms, tools, and workflows needed for a modern paid media operation

Collaborate with Product, RevOps, and BI teams to integrate paid media data into internal dashboards and analytics

Oversee a growing team as the business line expands

Qualification

Paid media strategyAttribution modelingPerformance optimizationGoogle AdsMeta Ads ManagerProgrammatic DSPsData analysisStakeholder alignmentTeam buildingProject managementCommunication skills