FirstIgnite · 3 days ago
Marketing Associate
United States
Full-time
Remote
Mid Level
3+ years expFirstIgnite is a fast-growing AI SaaS company specializing in research and innovation software. They are seeking a Marketing Associate to support all marketing efforts, driving brand awareness, demand generation, and customer engagement through a comprehensive, multi-channel marketing strategy.
Business DevelopmentConsultingInternet
Responsibilities
Develop and implement a comprehensive marketing strategy aligned with FirstIgnite’s growth goals
Own and manage all marketing channels, including website, social media, webinar, email, paid advertising, and events
Drive lead generation, conversion optimization, and customer retention efforts
Track key marketing KPIs and continuously optimize campaigns for performance
Oversee the development of engaging, high-quality content (blog posts, case studies, whitepapers, webinars, videos, etc.)
Ensure consistent branding, messaging, and tone across all communication channels
Manage graphic design and visual identity to enhance FirstIgnite’s brand presence
Plan and execute FirstIgnite’s presence at conferences, trade shows, and industry events
Organize webinars and virtual events to showcase thought leadership and drive engagement
Build relationships with key stakeholders in the research and innovation ecosystem
Manage website content, SEO, and user experience to drive organic traffic and conversions
Run paid advertising campaigns across Google, LinkedIn, and other relevant platforms
Optimize email marketing and automation to nurture leads and retain customers
Work closely with sales, product, and customer success teams to align marketing efforts with company objectives
Manage external vendors, agencies, and freelancers as needed
Provide reporting and insights to leadership on marketing performance and ROI
Qualification
Required
3+ years of marketing experience, preferably in SaaS, research, or higher education markets
Proven track record in demand generation, content marketing, and brand positioning
Strong expertise in digital marketing, including SEO, paid ads, and social media
Experience managing events, webinars, and conferences
Excellent writing, communication, and storytelling skills
Ability to work independently in a fast-paced, high-growth environment
Familiarity with marketing tools such as HubSpot, Google Analytics, LinkedIn Ads, and CMS platforms
Benefits
Competitive salary
Benefits
Remote flexibility
Company
FirstIgnite
FirstIgnite builds AI powered marketing software for universities
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$0.12MKey Investors
Y Combinator
2021-10-31Seed
2021-08-31Pre Seed· $0.12M
2020-11-17Pre Seed
Leadership Team
Chase Bonhag
Co-Founder & CEO
Cody Pawlowski
Co-Founder & CTO
Company data provided by crunchbase