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Nestlé Purina North America · 1 day ago

Associate, Brand Marketing

St Louis, MO

Full-time

Onsite

Mid Level

$96K/yr - $115K/yr

3+ years exp

Nestlé Purina North America is a company dedicated to enhancing the lives of pets through innovative pet care solutions. As an Associate within the Brand Marketing group, you will assist in executing marketing strategies, analyzing business competition, and managing promotional programs to drive brand success.

Consumer GoodsFood and BeverageFood ProcessingPackaging ServicesPetWellness

No H1B

Responsibilities

Participate in the development of marketing plan(s) and contribute to objectives, strategies, and tactics that will push new products to market

Assist in the execution of promotional programs/calendar

Manage coupon and customer relationship marketing

Analyze promotional programs to maximize effectiveness/efficiency and make on-going recommendations for improvements to programs

Manage packaging changes due to product, graphic, and or formula changes

Assist in management of budgets, as well as evaluate share, sales, and profit for the brand

Maintain packaging and product forecast

Monitor inventory

Track brand sales performance and analyze syndicated scan data to recommend changes/improvements based on your analysis of the business and the competitive market

Participate in qualitative and quantitative marketing research to impact your business and brand decisions

Develop customer presentations that communicate updates to promotional/trade calendars

Plan and execute merchandising events, retail tools, and point of sale (POS) displays

Qualification

E-commerce developmentBusiness analyticsDigital marketingMarketing strategyData analysisCuriosityAnalytical skillsCollaborationPresentation skills

Required

Bachelor's Degree from an accredited institution

3+ years of business experience working in a professional environment, with 1 year of this experience in any of the following areas: e-commerce development, including sales or marketing strategy, design strategy, self-employed entrepreneur, or business analytics required

Preferred

Master's degree preferred

Experience connecting the dots between data points and drawing conclusions/recommendations from syndicated data (Nielsen, IRI, PowerBI etc.) to drive new business initiatives and project success highly preferred

Experience working in digital marketing or e-commerce development, including sales or marketing strategy preferred