Director, Programmatic Activation jobs in United States
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Zeta Global · 3 days ago

Director, Programmatic Activation

positionNew York, NY
timeFull-time
remoteHybrid
seniorityLead/Staff, Director/Executive
money$110K/yr - $140K/yr
date5+ years exp

Zeta Global is an AI-Powered Marketing Cloud that utilizes advanced artificial intelligence to enhance marketing efficiency. The company is seeking a Director of Programmatic Activation who will be responsible for managing programmatic campaign strategies and collaborating with various internal teams to ensure campaign success.

AdvertisingAnalyticsInformation ServicesMarketing
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H1B Sponsor Likelynote
Hiring Manager
Marti Rosche
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Responsibilities

Deploy and optimize DSP budgets across programmatic channels, delivering market-leading performance for your campaign portfolio
Oversee a team of traders to drive performance, accuracy, and accountability at scale
Partner with Client Success and Analytics teams to align client needs with our media approach
Ensure minimal errors in tagging, targeting, and pacing
Consistently exceed campaign objectives while identifying margin expansion opportunities
Provide clear optimization notes and forward-looking guidance to internal and client partners
Master internal systems and tools for order management and internal communications

Qualification

DSP experienceProgrammatic media managementAnalytical skillsMS Excel proficiencyMedia metrics knowledgeAttention to detailCommunication skills

Required

5+ years of hands-on experience with a major DSP, such as Xandr, DV360, The Trade Desk, Viant, Yahoo, or Amazon DSP
Management experience in a programmatic media role
Knowledge of CM360, rich media vendors, site pixels, and web debugging tools
Understanding of media metrics and KPIs such as CPM/dCPM/CPA/CPCV/CPLPV and attention
Demonstrated track record of effectively optimizing to goals
Deep knowledge of auction mechanics, supply, and the broader programmatic ecosystem
Demonstrated analytical ability and an extreme attention to detail
High proficiency in MS Excel

Benefits

Unlimited PTO
Excellent medical, dental, and vision coverage
Employee Equity
Employee Discounts, Virtual Wellness Classes, and Pet Insurance

Company

Zeta Global

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Glassdoor3.7
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Zeta offers technology and marketing services to help brands acquire, engage, and retain customers.
dateFounded in 2007
location
New York, New York, USA
people-size1001-5000 employees
web-link
http://www.zetaglobal.com

H1B Sponsorship

Zeta Global has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (17)
2023 (11)
2022 (6)
2021 (8)
2020 (16)

Funding

Current Stage
Public Company
Total Funding
$1.46B
Key Investors
BofA Securities
2024-09-04Post Ipo Secondary· $105.26M
2024-09-04Post Ipo Equity· $204.94M
2024-09-03Post Ipo Debt· $550M

Leadership Team

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David Steinberg
CEO, Co-Founder, and Chairman of the Board
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Christian Monberg
Chief Technology Officer
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Company data provided by crunchbase