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Grow Progress · 1 day ago

Demand Generation Manager

United States

Full-time

Remote

Mid Level

$95K/yr - $120K/yr

3+ years exp

Grow Progress is a company focused on enhancing persuasion through innovative software solutions. They are seeking a Demand Generation Manager responsible for building and executing campaigns that drive high-quality pipeline and revenue growth across various marketing channels.

GovernmentPoliticsSocial Impact

Responsibilities

Develop and Execute Campaigns: Design and implement multi-channel demand generation campaigns, including digital advertising, email marketing, content syndication, SEO, and paid social

Optimize Lead Generation: Build and optimize the lead funnel from top to bottom, ensuring high-quality MQLs (Marketing Qualified Leads) that meet sales handoff criteria

Develop and execute & optimize multi-channel ABM Programs: identify high-value accounts, define ICP tiers, and align tightly with Sales to prioritize outreach and sequencing. Using personalized content, targeted ads, and tailored nurture journeys, improve engagement and pipeline impact within priority accounts

Digital Events:

Experience in Virtual and Hybrid Events: Familiarity with platforms like Zoom or other virtual event tools to host convenings

Promotional Skills: Leveraging social media, email marketing, and digital channels to promote events and drive attendance

Content Collaboration: Working with content and creative teams to develop event-related collateral, including invitations, landing pages, promotional materials, and post-event recaps

Analytics and Reporting: Monitor, analyze, and report on the performance of demand generation efforts, using insights to refine strategies for improved ROI

Marketing Technology Management: Manage tools like CRM, marketing automation, and analytics platforms to optimize campaign execution and measurement

Qualification

Demand Generation ExpertiseAccount-Based Marketing (ABM)Marketing AutomationAnalytical SkillsSEOSEM KnowledgeBudget ManagementContent Strategy CollaborationIndustry experience in SaaSProject ManagementCommunication Skills

Required

Strong understanding of demand generation best practices, including inbound marketing, paid media, SEO, email, and content marketing

Proven experience developing and executing Account-Based Marketing (ABM) programs – including account selection, personalized multi-channel campaigns, and close alignment with Sales to drive pipeline within high-priority accounts

Proficiency in using data to optimize campaigns and make strategic decisions; experience with analytics platforms (e.g., Google Analytics, HubSpot)

Proficient with HubSpot marketing automation platforms and CRM to nurture and score leads effectively

Experience with search engine optimization (SEO) and search engine marketing (SEM) to drive visibility and traffic to the website and landing pages

Planning and managing event budgets, tracking expenses, negotiating with vendors, and maximizing the event's impact within financial constraints

Preferred

3-5 Years of experience in demand generation, digital marketing, or a similar role, ideally in a startup or high-growth environment

Proven track record of successfully creating and scaling demand generation programs that drive measurable growth

Experimentation mindset – you proactively experiment with new ideas and approaches, and you understand how to test, validate, and scale what works for maximum impact

Experience working cross-functionally with sales and product teams to align on goals, messaging, and campaign execution

A honed ability to work with content and product teams to develop assets that resonate with target audiences and align with brand voice

Strong project management and organizational skills to manage multiple campaigns and priorities in a fast-paced environment

Excellent written and verbal communication skills to clearly convey ideas and collaborate effectively across teams

Industry experience in SaaS, technology, or research