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Ecolab · 1 day ago

Senior Marketing Manager - Digital Pest

USA - Illinois - Naperville

Full-time

Onsite

Senior Level, Lead/Staff

$134K/yr - $201K/yr

8+ years exp

Ecolab is a global leader in water, hygiene and energy technologies and services. The Senior Marketing Manager – Digital Pest is responsible for shaping and executing the Division’s marketing vision, driving growth, and ensuring alignment with overall business objectives by leading cross-functional teams and developing innovative go-to-market strategies.

Cleaning ProductsEnergyFood and BeverageInformation TechnologyRenewable Energy

No H1B

Responsibilities

Partner with Digital and Divisional leadership to lead portfolio strategy for the Digital business to meet annual sales and profit objectives

Identify segment trends and how they impact Ecolab and our customers, Translate identified segment insights into actionable market opportunities & requirements for digital solutions

Manage pipeline process from ideation through commercialization

Develop strategic roadmap for segment, Incubate and launch new business models (e.g., SaaS, IoT, digital platforms)

Identify portfolio gaps and initiate new innovation opportunities, supporting Phase Gate development and project management from conception to launch

Develop a deep understanding of customer base and competitors

Drive segment-specific innovation and renovation projects

Conduct research to identify potential customer groups and analyze data to understand customer needs and preferences

Develop strategies to divide customers into distinct segments based on common characteristics (e.g., industry, size, behavior)

Monitor market trends and adjust segmentation strategies as needed

Define and deliver segment-specific marketing strategies and campaigns

Develop segment value propositions and messaging guidelines, translating research and segment needs into actionable business insights

Execute specific go-to-market actions that drive revenue growth by establishing strong positioning and value proposition

Work closely with Segment Marketing, Sales, Product Management, and key functions to drive results

Develop sales enablement tools for multiple sales channels, including email campaigns, collateral, webinars, and presentations

Partner with marketing communications to bring customer-facing programs to market

Manage reporting and analytics on all programs to measure success and return on investment

Track and report on campaign costs, performance, and ROI to understand channel and offer effectiveness

Qualification

Digital marketing strategyMarket analysisGo-to-market strategySales enablementProject managementBusiness acumenCommunication skillsTeam collaborationProblem solvingAttention to detail

Required

Bachelor's degree

8 years of professional experience in a business-to-business environment

Immigration sponsorship not available for this role

Preferred

MBA, preferably in Marketing

Bachelor's Degree preferably in Chemical Engineering or Chemistry

Strong verbal and written communication skills

Excellent verbal and written communication skills; ability to work well in a group as a solid team player

Ability to build and maintain relationships and coordinate projects across different functional groups regionally

Solid business acumen

Strong problem solving and analytical skills

Attention to detail; strong sense of urgency

Experience with wide range of marketing tools, including strategic and tactical product marketing capabilities

Benefits

Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families.

Company

Ecolab

Glassdoor3.7

Ecolab provides water, hygiene and infection prevention solutions and services that protect people and the resources vital to life. It is a sub-organization of Ecolab Life Sciences.

Founded in 1923

Beaver Creek, Minnesota, USA

10001+ employees