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The University of Texas at Austin · 1 day ago

Director of Marketing and Communications

AUSTIN, TX

Full-time

Onsite

Director/Executive

7+ years exp

The University of Texas at Austin is seeking a Director of Marketing and Communications for its new School of Civic Leadership. This role will lead the execution of strategic planning to define and amplify the school's voice, working closely with the Dean's office to enhance visibility across higher education and the public.

Corporate TrainingEducationHigher EducationUniversities

Responsibilities

Lead the creation and execution of a comprehensive, ground-up marketing and communications strategy for the new School of Civic Leadership (SCL)

Define and develop brand identity and voice across multiple audiences, building a compelling narrative across all platforms from day one

Serve as a core member of the executive leadership team, shaping the school’s vision and translating strategic goals into high-impact communications initiatives

Provide expert guidance to the dean and executive leadership on brand development, institutional messaging, and long-term positioning

Build and lead the marketing and communications team, overseeing recruitment, structure, and performance as the communications function scales

Drive national audience growth and brand visibility through strategic use of social, traditional, and digital media

Oversee and optimize the marketing and communications budget, including management of key vendors, contracts, and signature events

Lead content development across all channels; digital, print, advertising, email, and publications - ensuring consistency and alignment with strategic goals

Oversee publication processes and marketing, providing editorial vision and content execution

Partner with Admissions to develop and execute strategic recruitment communications informed by data and audience segmentation

Collaborate with SCL’s Development team to craft compelling messaging for fundraising campaigns and high-profile events that build the school’s reputation and impact

Represent SCL within university-wide communications efforts and serve as the primary liaison to UT Austin’s central communications office

Establish and lead crisis communications protocols and responses to ensure preparedness and message consistency

Qualification

Strategic communicationsMarketing strategyBrand managementAudience growthContent developmentCrisis communicationsHigher education experiencePublic opinion analysisMarket research toolsTeam leadership