Intuit · 1 week ago
Senior Product Marketing Manager, Web Experimentation
United States
Full-time
Remote
Senior Level, Lead/Staff
$128K/yr - $173K/yr
8+ years expIntuit’s Global Business Solutions Group is dedicated to improving small businesses' success in the U.S. by addressing their needs. The Senior Marketing Manager, Web Merchandising will lead the development and execution of a holistic merchandising strategy to enhance customer engagement, conversion, and adoption of QuickBooks solutions across the web.
AccountingFinancial ServicesFinTechPaaSSoftware
Responsibilities
Develop merchandising strategies and page-specific narratives that clearly articulate product value, support customer decision-making, and guide users toward the right QuickBooks solutions. Ensure content, messaging, hierarchy, and UX follow best practices and reflect a cohesive platform story and partner with design, product, and content teams to develop
Drive ongoing web merchandising experimentation and optimization in partnership with web marketing team, defining hypotheses, partnering on test design, and synthesizing results to inform scalable improvements
Serve as the strategic orchestrator across multiple inputs — product, marketing, channel, analytics, brand, and design — to drive harmonization and ensure a unified, insight-led web merchandising strategy that minimizes fragmentation. Establish and evolve frameworks for prioritizing web merchandising tests, balancing customer needs, performance impact, and cross-business objectives
Leverage customer insights, A/B testing, behavioral analytics, and competitive intelligence to shape strategies and prioritize enhancements. Champion customer-centricity and storytelling excellence across every web touchpoint
Synthesize signals across multiple research and data sources to identify opportunities, diagnose performance gaps, and build compelling business cases
Contribute to quarterly and annual planning cycles, ensuring web strategies support overall ecosystem and business objectives
Qualification
Required
8+ years of experience in digital marketing, web merchandising, product marketing, or ecommerce strategy, with a strong record of driving measurable impact
Deep understanding of web merchandising best practices, customer journey optimization, and digital conversion mechanics
Demonstrated ability to translate strategic priorities into clear, actionable web experiments and frameworks that drive alignment across teams
Strong analytical and problem-solving orientation; comfort with testing methodologies, funnel analytics, traffic data, and synthesizing insights from multiple sources to drive decision-making
Excellent ability to prioritize, narrowing from competing opportunities to focus on the highest-impact initiatives
Strong track record of leadership, storytelling, and influencing in a highly cross-functional, fast-paced environment
Outstanding verbal, written, and visual communication skills with experience presenting to senior leadership
BA/BS required
Preferred
Experience working across a portfolio of products or within a platform ecosystem strongly preferred
B2B, SaaS, fintech, or ecommerce experience is a plus
Benefits
Cash bonus
Equity rewards
Benefits
Company
Intuit
Intuit provides financial software solutions to empower individuals and businesses.
10001+ employees
H1B Sponsorship
Intuit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (693)
2024 (550)
2023 (586)
2022 (842)
2021 (773)
2020 (514)
Funding
Current Stage
Public CompanyTotal Funding
$8.52BKey Investors
JP Morgan Chase
2025-01-31Post Ipo Debt· $4.5B
2023-09-12Post Ipo Debt· $4B
2011-01-19Post Ipo Equity· $6.7M
Leadership Team
Sasan Goodarzi
Chief Executive Officer
Alex Balazs
Chief Technology Officer
Recent News
2026-01-13
Company data provided by crunchbase