Guardant Health · 1 day ago
Senior Product Marketing Manager, Direct to Patient
United States
Full-time
Remote
Senior Level
$154K/yr - $212K/yr
7+ years expGuardant Health is a leading precision oncology company focused on guarding wellness and giving every person more time free from cancer. They are seeking a Senior Manager, Direct to Patient Marketer to develop and execute marketing programs that drive brand awareness and patient acquisition for Guardant Reveal.
BiotechnologyHealth CareHealth DiagnosticsOncologyTherapeutics
Responsibilities
Lead the development and execution of DTP campaigns for Guardant Reveal to drive brand awareness, disease awareness, patient acquisition, and conversion across channels including social, display, web, CRM, direct marketing, in-office, print, with a strong emphasis on digital
Develop strategic briefs, provide clear and timely creative feedback, and build strong, collaborative partnerships with agencies
Use data-driven insights to help shape DTP and digital marketing plans and continuously optimize strategy
Create compelling patient friendly content that supports our website and other channels and partner closely with CX to build out our patient experience in the portal
Stay current on marketplace, consumer, and healthcare-specific trends and translate those insights into actionable marketing opportunities
Manage end-to-end project execution, delivering high-quality work on time, using agile approaches when appropriate, and ensuring all activities meet regulatory and compliance requirements
Partner closely with analytics to conduct research, and define and measure campaign effectiveness, ensuring ROI and achievement of brand goals
Qualification
Required
7+ years of Marketing experience, 3+ years in DTP/DTC
Must have a Bachelor's degree; MBA or Master's preferred
Demonstrated track record of achievement and of influencing business outcomes across diverse functional boundaries, often without direct authority
Ability to work effectively and collaboratively in a team-based environment and partner with external/internal stakeholders; contributes to a culture of collaboration and teamwork
Problem-solver mentality, with ability to solve a broad range of problems in varying scope and complexity, with an impetus toward action
Exceptional organizational and communication skills, with high attention to detail in execution of deliverable-related tasks
Comfort with ambiguity and dynamic environments
Preferred
Proximity to Guardant Health Palo Alto, CA office is a plus, with the ability to work onsite in accordance with the hybrid policy
Prior experience in healthcare, diagnostics, or oncology is a plus
Company
Guardant Health
Guardant Health is a precision oncology company that uses blood tests, data sets, and analytics to provide treatment to cancer patients.
1001-5000 employees
H1B Sponsorship
Guardant Health has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (38)
2024 (50)
2023 (40)
2022 (72)
2021 (57)
2020 (29)
Funding
Current Stage
Public CompanyTotal Funding
$2.53BKey Investors
Baillie GiffordSoftBank Vision FundOrbiMed
2025-11-05Post Ipo Equity· $284.4M
2025-11-05Post Ipo Debt· $350M
2023-12-21Post Ipo Equity· $90.7M
Leadership Team
AmirAli Talasaz
Co-founder and Co-Chief Executive Officer
Helmy Eltoukhy
Chairman and Co-Chief Executive Officer
Recent News
2026-01-03
felicis.com
2025-12-30
Company data provided by crunchbase