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PrimaLoft · 3 weeks ago

Brand Experience Manager

United States

Full-time

Onsite

Mid, Senior Level

$70K/yr - $75K/yr

6+ years exp

PrimaLoft, Inc. is an innovation company specializing in high-performance, sustainable insulation. The Brand Experience Manager will lead immersive brand experiences across events, tradeshows, and retail activations to inspire and connect with audiences globally.

Advanced MaterialsIndustrial ManufacturingTextiles

Responsibilities

Represent the PrimaLoft brand with energy, confidence, and authenticity across every touchpoint

Bring our mission, technology, and sustainability leadership to life through storytelling and personal connection

Build deep expertise in PrimaLoft products, technologies, and partners so every interaction is on-brand and impactful

Take the lead on high-impact global events and tradeshows, driving strategy, planning, and execution end-to-end

Partner on additional events led by the broader Marketing team, ensuring alignment, support, and consistent brand representation

Build and maintain a global activation calendar integrating tradeshows, retail activations, PR moments, and partnership events

Continuously assess the global event + tradeshow landscape to identify opportunities, determining where and how PrimaLoft should show up for maximum impact

Manage budgets, vendor relationships, logistics, and post-event reporting for the events under your leadership

Strengthen PrimaLoft’s presence at retail through grassroots partnership building and hands-on execution

Drive meaningful in-store brand experiences in collaboration with retail partners

Support partner retail activations, ensuring alignment with brand strategy and consumer engagement goals

Identify new ways to elevate brand engagement through creative and integrated activation strategies

Evolve processes and tools that help scale our global footprint while keeping experiences personal, premium, and unforgettable

Stay ahead of trends in events, experiential marketing, and retail activation to bring fresh, forward-thinking ideas to the table

Serve as the central point of contact for event and tradeshow partners, ensuring seamless communication

Manage relationships with vendors, agencies, and external partners

Collaborate cross-functionally with Marketing, Sales, and other teams to ensure cohesive, high-impact brand experiences

Qualification

Brand experience leadershipGlobal tradeshow managementProject managementPublic speakingCross-functional collaborationCreative problem solvingOrganizational skillsRelationship building