GSK · 2 days ago
HCP Marketing Manager - Meningitis
Philadelphia, PA
Full-time
Hybrid
Mid, Senior Level
5+ years expGSK is a global biopharma company committed to advancing health through innovative medicines and vaccines. The Meningitis HCP Marketing Manager will implement strategies to drive portfolio conversions and engage healthcare professionals, ensuring that life-saving meningitis vaccines reach adolescents and young adults across the U.S.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Lead development, launch and execution of campaigns and tactics aligned to, translating brand strategy into clear project briefs and deliverables
Align marketing plans with the evolving competitive and external environment to ensure timely strategy decision-making and execution
Plan, design and execute personal HCP experiences tailored to prioritized customer segments and aligned overall brand/portfolio strategy
Lead and/or actively participate in cross‑functional teams and external agency partners to deliver integrated programs on time and on budget
Manage the internal medical, regulatory and legal review and approval process for HCP materials to ensure compliant communications
Track and report performance of tactics and campaigns using defined metrics; recommend optimizations based on data and insights
Use market and HCP insights to identify opportunities to grow uptake, improve customer experience and inform future strategy
Partner with Sales Training and other internal partners to ensure clear delivery of brand/portfolio messaging and tactics for successful field implementation and execution
Lead field-based triggered campaigns to optimize sales professional activity with targeted customers
Qualification
Required
Bachelor's degree
5+ years of healthcare marketing experience (i.e., brand marketing, market access, market research, marketing operations) or 5+ years of commercial experience (sales, training, or communications in an agency, CPG or pharma company)
Ability to travel up to 10% for meetings and field rides
Preferred
2+ years of experience in leading campaign execution in matrixed teams or marketing agencies
Experience in Pharmaceutical Marketing
MBA or master's degree in marketing, Business or related
Skilled in using AI to analyze customer needs and enhance market effectiveness
Experience in market research, marketing promotions, strategy, tactics, and resource allocation
Practical experience with prescription brand marketing principles
Ability to motivate, lead, and influence across various levels and functions
Excellent communication (written & verbal), interpersonal influence, and prioritization skills
Strong business acumen and demonstrated analytical skills
Knowledge and practical application of compliance acumen in the pharmaceutical space
US LOC HCP Marketing/Field Experience
Ability to influence internal and external stakeholders and lead/manage complex projects
Innovative mindset with a focus on customer-centric solutions
Financial acumen and experience managing budgets
Company
GSK
We are uniting science, technology and talent to get ahead of disease together. Our community guidelines: https://gsk.to/socialmedia
10001+ employees
H1B Sponsorship
GSK has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (45)
2024 (56)
2023 (54)
2022 (53)
2021 (54)
2020 (72)
Funding
Current Stage
Public CompanyTotal Funding
$25.51MKey Investors
CARB-X
2021-03-02Grant· $18M
2020-09-23Grant· $7.51M
1978-01-13IPO
Leadership Team
Julie Brown
CFO
Mike Elmore
SVP & Chief Information Security Officer, GSK
Recent News
South China Morning Post
2026-01-08
2026-01-07
Company data provided by crunchbase