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LogicGate · 1 day ago

Marketing Web Strategy Manager

United States

Full-time

Remote

Mid, Senior Level

$100K/yr - $125K/yr

5+ years exp

LogicGate is a global leader in Governance, Risk, and Compliance (GRC) solutions, seeking a Senior Manager, Web Strategy & Optimization to enhance their web presence. This role includes driving growth through website optimization, collaborating with cross-functional teams, and implementing AI solutions to improve user experience and conversion rates.

ComplianceCyber SecurityEnterprise SoftwareRisk ManagementSaaSSoftware

Responsibilities

Drive the evolution of LogicGate’s web strategy to meet company reputation, demand, and enablement goals

Drive growth by improving the effectiveness of the website to increase visitor engagement and customer acquisition within targeted personas

Partner with brand and design to create a holistic visual experience – translating the LogicGate brand across all digital touchpoints, with a premier .com experience at the core

Continually refine the overall user experience. Develop and maintain systems to identify, propose, and analyze high-impact experiments and iterative updates

Collaborate across the Marketing team on messaging, navigation, optimization, and conversion, as well as the overall website content strategy

Establish a core set of web KPIs and reporting cadence to drive data-based design optimizations across .com and associated properties

Own website and landing page conversion optimization strategy, partnering with various teams to drive ongoing improvements and improve inbound acquisition

Design and implement AI solutions to transform the website experience in order to optimize conversion and facilitate operational efficiencies

Develop SEO and GEO strategies and direct initiatives to improve visibility and traffic growth, user experience, and performance. Analyze SEO and GEO performance trends and proactively optimize results

Leverage analytics and user research to recommend and drive improvements to all of LogicGate’s corporate websites

Create and publish engaging content every day/week/month, which includes editing, proofreading, and improving pages

Lead a global web strategy for LogicGate’s global go-to-market expansion, overseeing internationalization and localization efforts as needed

Ensure legal compliance across websites, partnering with LogicGate Legal team (e.g. copyright, data protection, GDPR, CCPA)

Qualification

B2B website managementSEOGEO strategiesUI design expertiseWordPressGoogle AnalyticsProject management toolsWeb technology knowledgeCommunication skillsTeam playerAttention to detail

Required

5-7+ years of hands-on experience managing and optimizing B2B websites

Experience growing, managing, and fostering in-house and offshore web developers and designers

Solid track record of achieving and exceeding goals in fast-paced, global environments

Deep understanding of web design trends, industry and conversion best practices, and design-specific technologies

Deep understanding of web technology capabilities from front to back-end development

Expert knowledge of UI design and web production techniques

Advanced knowledge of WordPress, Google Analytics, MS Office, and project management tools like Asana; background with Marketo and Salesforce highly preferable

Basic knowledge of web applications, programming languages, and web services, such as APIs, CSS, CSS3, cross-browser compatibility, HTML, HTML5, JavaScript, JQuery, PHP, security principles, REST, SOAP, and web user interface design (UI)

Familiarity with Git/Gitflow and MVC Javascript frameworks (React, Angular or Vue) a plus

Experience with SEO and GEO to ensure LogicGate appears in top search results

Team player who can adapt easily to unforeseen changes and opportunities; can recommend and deploy solutions with speed and accuracy

Excellent communication skills with the ability to clearly and concisely communicate conceptual ideas, design rationale, and the specifics of a user-centered design experience

Proven ability to write compelling website copy

Ability to manage multiple projects in a fast-paced, global environment with great attention to detail

B. A. or B.S. required