The HRT Club · 2 weeks ago
Sr. Performance Marketing Manager
Bridgewater, NJ
Full-time
Hybrid
Senior Level
$115K/yr - $120K/yr
5+ years expThe HRT Club is a rapidly growing, membership-based healthcare platform focused on democratizing access to hormonal treatments. They are seeking a Senior Performance Marketing Manager to own and optimize their paid growth engine across digital channels, driving sustainable acquisition and retention while improving key performance metrics such as CAC and LTV.
Health CareHospitalWellness
Hiring Manager
Mary Orelup
Responsibilities
Own strategy, execution, and optimization of performance marketing campaigns across Meta, Google Search/Shopping, and YouTube
Manage agencies or partners where appropriate—but be able to fully own campaigns
Lead creative testing, audience development, bidding strategies, and budget allocation for maximum ROI
Develop and optimize campaigns to reduce CAC and increase LTV for memberships
Build and iterate on full-funnel strategies, from lead capture to conversion to retention
Partner with lifecycle marketing to extend member value and improve activation
Audit and improve landing pages, onboarding flows, and paid traffic funnels
Collaborate with product, CRM, and growth ops to maximize CVR and retention
Lead A/B testing across ads, offers, creative, copy, and user flows
Own performance dashboards and reporting for CAC, ROAS, LTV, churn, and funnel metrics
Merge and analyze data across platforms to uncover growth opportunities
Recommend and implement attribution strategies to inform budget allocation
Work closely with marketing, product, and customer teams to align campaign goals
Share performance insights and strategic recommendations with leadership
Coordinate with agencies, freelancers, and internal team members as needed
Qualification
Required
5+ years in performance marketing, with hands-on, direct ownership of paid social and search
Experience in a small company/start-up environment
Experience in healthcare or similarly regulated / ad-restricted environment
Proven success managing CAC and LTV for a subscription, membership, or recurring revenue model
Hands-on expertise in Google Ads (Search/Shopping), Meta Ads, and YouTube
Experience running and scaling direct response campaigns with measurable ROI
Proficiency with Google Analytics, attribution tools, reporting dashboards, and Excel/Sheets
Experience managing budgets and optimizing spend across multiple channels
Strong testing discipline across new platforms, audiences, creative, and bidding strategies
Knowledge of CRM, lifecycle marketing, and funnel optimization
Preferred
Experience in telehealth, wellness, or women's health
Familiarity with Healthcare Provider or B2B2C marketing strategies
Relevant experience with Klaviyo, Stripe, Wordpress, or similar platforms
Experience with affiliate, CTV, or offline performance channels
Benefits
Flexible, hybrid / remote work with real ownership over marketing performance.
Company
The HRT Club
The HRT Club provides digital access to affordable hormone replacement therapies for menopause, low testosterone, and gender care.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Cyrille LABOUREL
Founder and CEO
Recent News
2025-11-19
Company data provided by crunchbase