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Converge · 3 days ago

Paid Media Specialist (Search, Social, Programmatic)

New York, NY

Full-time

Hybrid

Mid Level

$70K/yr - $75K/yr

3+ years exp

Converge Marketing is seeking a Paid Media Specialist who will play a critical role in driving client success through expertly executed paid media strategies. The role involves managing and optimizing campaigns across various platforms, focusing on lead generation and performance optimization.

Information Technology

Responsibilities

Plan, activate and optimize campaigns across Search, Social, and Programmatic platforms

Manage end-to-end campaign execution: audience targeting, keyword research, bid strategies, pacing, and budget management to maximize ROI

Monitor, analyze, and report on campaign performance, delivering actionable insights for continuous improvement

Stay current with platform updates, trends, and emerging technologies to maintain a competitive edge

Collaborate with account, creative, and analytics teams to deliver integrated strategies and exceptional client service

Support new business efforts with channel expertise, media planning, and pitching when required

Qualification

Search campaign managementSocial campaign managementProgrammatic campaign managementGoogle AdsMeta Business SuiteLinkedIn Campaign ManagerTikTok Ads ManagerReddit Ads ManagerTrade DeskGoogle AnalyticsLooker StudioLead generationPerformance marketingConversion trackingCertifications in Google AdsCertifications in MetaCertifications in programmatic platformsCommunication skillsProject management

Required

MUST HAVE recent, hands-on experience activating and optimizing campaigns across Search, Social, and Programmatic channels

Strong background in lead generation and performance marketing

Proficiency in major platforms: Google Ads, Meta Business Suite, LinkedIn Campaign Manager, TikTok Ads Manager, Reddit Ads Manager, additional social buying platforms, additional search buying platforms, and leading programmatic buying tools i.e. The Trade Desk or others

Experience with analytics tools (Google Analytics, Looker Studio) and conversion tracking

Excellent communication skills and ability to manage multiple projects in a fast-paced environment

Authorization to work in the USA