BLACKWOOD ยท 4 days ago
Manager, Go-to-Market Programs
DC, US
Full-time
Onsite
Mid Level
3+ years expBLACKWOOD is seeking a Manager for Go-to-Market Programs, responsible for designing and executing strategies that drive sustainable revenue growth. This role collaborates with Sales leadership to ensure effective sales motions and equips sellers with the necessary tools and insights to generate high-quality pipeline and improve win rates.
Information Technology & Services
No H1B
U.S. Citizen Only
Responsibilities
Own the design and execution of go-to-market strategy that drives sustainable revenue growth, with a primary focus on new logo acquisition, diversification, and long-term account value
Translate corporate objectives into clear, actionable GTM programs that sales teams can immediately apply in their outreach and deal execution
Ensure the organization is selling the right solutions, into the right markets, to the right buyer personas, supported by repeatable and effective sales motions
Partner closely with Sales leadership to align GTM priorities with territory strategies, while enabling sellers with the tools, messaging, and insights required to execute successfully
Develop and maintain GTM frameworks including ideal customer profiles (ICPs), buyer personas, market and practice area research, and vertical-specific strategies
Create and continuously improve sales enablement assets such as messaging frameworks, practice area cheat sheets, competitive battlecards, objection handling guides, pricing and packaging references, and sales playbooks
Drive pipeline quality and conversion by improving early-stage engagement, late-stage deal progression, and overall win rates through data-backed enablement and insights
Monitor GTM performance across vendors, markets, and offerings to identify concentration risk, growth opportunities, and areas requiring increased focus or de-prioritization
Support diversification by enabling sellers to expand beyond core vendors or legacy motions and successfully position broader solutions and services
Lead health-of-business and net-new pipeline initiatives that align demand creation with sales execution and revenue goals
Design and deliver ongoing enablement, training, and curated curriculum to improve seller effectiveness, operational efficiency, and self-sufficiency
Act as a strategic advisor to Sales and cross-functional stakeholders by providing clarity, prioritization, and data-informed recommendations
Capture and synthesize market feedback, win/loss insights, and competitive intelligence to continuously refine GTM strategy and execution
Serve as a consistent GTM point of contact for assigned regions or segments, maintaining a strong understanding of territory dynamics and seller needs
Provide scalable solutions and repeatable programs rather than one-off or reactive support, ensuring GTM efforts drive broad organizational impact
Qualification
Required
US Citizen
Bachelor's Degree or Equivalent Experience
Willingness to permit a background check before Employment
Willingness and Ability to learn new COTS Technologies
Excellent Presentation and Written Communication Skills
Strong Time Management and Organizational Skills
Critical thinker, out-of-the-box thinker
Passion to grow, be challenged, and have fun
Experience as a Salesforce 'Power User'
Minimum 3 years of business development, demand generation, and/or go-to-market experience with a proven track record of success
Demonstrable experience of managing sales, net new demand processes, net new demand generation, renewals management, account management, forecasting end-to-end sales cycle oversight
Benefits
A constant stream of new things to learn.
Highly talented and dedicated peers, all the way from Sales and Sales Enablement.
Ridiculously awesome culture and environment centered around creating a place where people WANT to work.
An open, encouraging, supportive, and collaborative leadership team.
Company
BLACKWOOD
Blackwood is a Technology Broker committed to bridging the gap between organizations seeking advanced capabilities and the innovators who build and deliver them.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase