Blues Hog Barbecue · 2 weeks ago
Digital Advertising Specialist
Washington, MO
Full-time
Onsite
Mid LevelBlues Hog manufactures premium BBQ products and is headquartered in Washington, Missouri. They are currently seeking a talented individual to manage and optimize their digital advertising campaigns across Amazon, Meta, and Google platforms while leveraging Shopify expertise to drive e-commerce success.
ApparelE-CommerceFood and BeverageFood ProcessingRetail
Responsibilities
Plan, create, and manage Amazon Ads campaigns (Sponsored Products, Sponsored Brands, Sponsored Display, etc.) to drive sales and ROI
Conduct keyword research, bid optimization, and A/B testing to maximize ad performance
Monitor and analyze advertising data to optimize campaigns and make data-driven decisions
Stay informed on competitor activities and industry trends in the Amazon marketplace
Develop and execute Meta (Facebook/Instagram) ad campaigns tailored to target audiences and company goals
Optimize Google Ads (Search, Display, and Shopping) campaigns to increase traffic and conversions
Track campaign performance, adjust strategies, and provide regular performance reports
Manage retargeting, lookalike audiences, and advanced segmentation to maximize ad reach
Maintain and optimize the Shopify store for enhanced user experience and increased conversion rates
Collaborate on implementing and troubleshooting custom Shopify features
Analyze Shopify performance metrics and recommend strategies for growth
Ensure seamless integration of marketing tools like GTM, Google Analytics, and CRM software
Work with the marketing and creative teams to align ad campaigns with brand messaging and broader company goals
Provide input on product listings, imagery, and descriptions for maximum visibility and conversions across platforms
Qualification
Required
Proven experience managing Amazon, Meta, and Google Ads campaigns with measurable success in ROI improvement
Strong expertise in Shopify store management, analytics, and custom integrations
Proficiency in analytics tools like Google Analytics, Amazon Seller Central, and advertising dashboards
Understanding of e-commerce best practices, including SEO, conversion optimization, and retargeting strategies
Excellent analytical skills with the ability to turn data into actionable strategies
Strong communication and project management skills
Preferred
Familiarity with ad optimization software for Amazon, Meta, and Google
Experience with email marketing platforms like Klaviyo
Advanced knowledge of creative asset requirements for ads across platforms
Hands-on experience setting up and troubleshooting GTM (Google Tag Manager) in Shopify
Benefits
401(k)
401(k) matching
Employee discount
Health insurance
Life insurance
Paid time off
Company
Blues Hog Barbecue
Trusted by world-class pitmasters, acclaimed chefs, and top restaurateurs, Blues Hog Barbecue Sauce continues to earn its title as the “Award-Winning Choice of Champions.” With more accolades than any other commercial BBQ sauce on the market, it's the go-to for over 90% of competition barbecue teams across the nation.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase