Field Nation · 1 day ago
Integrated Marketing Specialist, ABM
Minnesota, United States
Full-time
Hybrid
Entry, Mid Level
$82K/yr - $97K/yr
2+ years expField Nation brings companies and service professionals together through an integrated, easy-to-use platform. The Integrated Marketing Specialist, ABM supports the execution of multi-channel marketing campaigns and account-based marketing programs to drive awareness and engagement across key audience segments.
MarketplaceSaaSSoftware
Responsibilities
Execute integrated, multi-channel marketing and ABM campaigns to drive demand and account engagement, supporting 1:few and 1:many programs aligned to ICPs and sales priorities. Partner cross-functionally to plan and deliver campaigns on time from strategy through launch
Partner with Marketing Operations and Sales to build and maintain accurate ABM target account lists aligned to go-to-market priorities. Track account-level engagement and surface actionable insights to XDRs and sales teams
Collaborate with content, design, and digital teams to develop and tailor campaign and ABM assets across email, social, web, and paid channels. Adapt existing content to resonate with targeted audiences while maintaining brand and message consistency
Support tradeshows, events, and webinars aligned to integrated campaign and ABM goals, managing logistics and execution with guidance from the Manager, Integrated Marketing. Coordinate end-to-end webinar delivery in partnership with Digital Marketing, including promotion, live execution, and post-event follow-up
Monitor and maintain accurate lead and account engagement data across campaigns, events, and ABM programs. Share actionable insights with Sales and XDR teams and report on performance metrics to inform ongoing optimization
Qualification
Required
2-3 years of experience in B2B marketing, demand generation, or a related field
Familiarity with account-based marketing concepts and marketing tools such as Hubspot, Salesforce, or ABM platforms (e.g., 6Sense)
Strong organizational skills with experience managing multiple projects and deadlines
Excellent communication and cross-functional collaboration skills
Bachelor's degree in Marketing, Communications, or related field
Benefits
Unlimited paid time off
Annual vacation bonus - yes, we’ll pay you a bonus to take paid time off!
Individualized growth + development plans
Strong values around work/life balance
Community involvement opportunities
Competitive benefits: medical, dental, vision, paid parental leave + 401K
Exposure to cutting-edge technologies to solve meaningful problems
Company
Field Nation
Field Nation is an online marketplace that enables businesses to find and manage their contingent workforce.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$30.2MKey Investors
Susquehanna Growth Equity
2015-09-10Series Unknown· $30M
2011-07-26Seed· $0.2M
Leadership Team
Travis Emslander
Chief Technology Officer
Recent News
EIN Presswire
2025-06-27
2024-05-20
Business Journals
2022-11-13
Company data provided by crunchbase