Shoplift · 3 hours ago
VP, Product
New York, NY
Full-time
Hybrid
Director/Executive
$220K/yr - $260K/yr
10+ years expShoplift is building the world's first self-optimizing storefront, and they are seeking a VP of Product to own the entire product function. This role involves defining product strategy, leading the product organization, and driving product-led growth to enhance business impact.
AnalyticsArtificial Intelligence (AI)E-Commerce PlatformsRetail TechnologySaaS
Responsibilities
Define and communicate a clear long-term product vision aligned with company strategy
Set direction for what we build, why it matters, and how it differentiates us in the market
Translate strategy into a coherent roadmap that balances innovation, merchant needs, and business priorities
Ensure all product teams are aligned around a shared understanding of goals, success measures, and tradeoffs
Build, scale, and lead the entire product function—not just PMs, but the systems, rituals, and processes that make product excellent
Establish hiring philosophy, planning cadence, decision frameworks, and accountability mechanisms
Lead the end-to-end lifecycle of the product from roadmap definition to delivery and iteration
Ensure high-quality execution, reliable delivery, and measurable adoption of new capabilities
Balance innovation and operational excellence by prioritizing impact, speed, and quality in all releases
Establish clear product process: how we prioritize, how decisions get made, what 'definition of done' means
Make hard tradeoffs between new capabilities and technical debt
Own how the product competes and wins in the market
Conduct ongoing market research to understand the competitive landscape, platform trends, feature differentiation, and pricing models
Define and evolve pricing and packaging strategies that align with merchant value, product usage patterns, and business growth goals
Ensure the product’s value proposition, positioning, and monetization model are cohesive and inform go-to-market alignment
Define how success is measured for every product initiative
Ensure product analytics systems are instrumented correctly and insights flow into decision-making
Partner with Data and Growth to quantify product performance, usage patterns, and merchant impact
Ensure the right features are discoverable, understood, and adopted
Drive in-product communication, feature activation, and cross-sell/upsell experiences that surface value to merchant at the right time
Build self-serve growth loops into the product experience
Design shareable, viral, or usage-based mechanisms (e.g., shareable reports, feature unlocks) that drive organic adoption and expansion
Collaborate with Marketing and Growth to align PLG efforts with overall revenue strategy
Own the quality and completeness of product guides, tutorials, and help content
Ensure documentation is clear, up to date, and supports both onboarding and self-serve merchants
Drive product stickiness and expansion through value realization and engagement
Design experiences that make the product indispensable increasing usage depth and multi-feature adoption
Partner with Growth Teams to identify product signals of expansion or churn risk, and prioritize roadmap initiatives that strengthen NDR
Own our customer feedback loops
Ensure every feature is grounded in deep understanding of how ecommerce operators accelerate their success—their workflows, pain points, friction, and aspirations
Own the support experience as an internal product: scoped, prioritized, and maintained with rigor
Partner with Engineering & Customer Success to ensure systems and processes meet internal SLAs
Build clear visibility into support data and patterns so product teams can identify recurring issues, quantify friction, and prioritize fixes or improvements in the roadmap
Work closely with Engineering, Success, Sales, and Marketing
Partner with co-founder Jason Boit (Head of Product Experience) to ensure design and architecture amplify product strategy
Own key business outcomes: retention, engagement depth, net dollar retention
Connect product bets to measurable impact
Qualification
Required
10+ years in Product, including senior leadership (Director/VP/Head of Product/CPO) at a B2B SaaS or ecommerce platform company. Ideal candidates have built products for mid-market buyers—you understand the unique dynamics of selling to companies that aren't enterprise giants but demand more than SMB-tier solutions
Scaling startup experience: You've led product at a company that grew from Series A through Series C or D—you've seen what breaks along the way and know how to evolve product strategy, team structure, and execution as the company scales. Not just a single-stage operator, but someone who's navigated the full early-to-growth arc
NDR/expansion expertise: You've built features and strategies that materially improved net dollar retention. You understand the levers that drive expansion revenue and have specific examples of product work that increased customer LTV
Technical fluency: Comfortable discussing architectural tradeoffs, tech debt, and developer workflows. You've worked credibly with senior engineering teams
Design partnership: You see design as a strategic partner and have successfully collaborated with strong design leaders. You can show examples where design-product partnership made the product meaningfully better
Team building: Experience hiring and developing PMs. You're a magnet for talent who can raise the bar as we scale
Collaborative leadership: Low ego, high trust operator who thrives in partnership with founders and cross-functional leaders. You're comfortable with collaborative leadership and don't need to own everything to be effective
Hands-on execution: Can shift seamlessly between long-term strategy and IC-level work. You're comfortable writing PRDs, reviewing prototypes, and making detailed product decisions
Process builder: You've established product systems—planning, prioritization, research loops—in environments that didn't have them. You bring structure without bureaucracy
Preferred
Experience in the Shopify ecosystem or adjacent ecommerce/retail tech
Experience with experimentation/optimization platforms (A/B testing, personalization)
History leading product at a design-led company (Airtable, Figma, etc.)
Benefits
Equity: Meaningful equity in a fast-growing startup
Flexible hybrid work (NYC-based preferred, remote considered for exceptional candidates)
Generous PTO + paid parental leave
Full medical, dental, vision for you and dependents
Daily lunch stipend + bagels Tuesday, pizza Thursday, great snacks
Company
Shoplift
Shoplift is the first A/B testing platform purpose-built for Shopify stores.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$2.5MKey Investors
Loeb.nyc
2023-01-01Seed· $2.5M
Leadership Team
Jason Boit
Co-Founder and CPO
Company data provided by crunchbase