Passive · 1 day ago
Marketing Director
Greater Boston
Full-time
Onsite
Director/Executive
7+ years expPassive is an AI-powered career discovery platform aimed at helping high-performing professionals find better opportunities. They are seeking a Marketing Director to lead and scale their growth engine, ensuring brand consistency and driving acquisition and engagement.
SaaS
Hiring Manager
Michael Wenning
Responsibilities
Own end-to-end growth across organic, paid, social, content, influencer, and referral channels
Design and execute acquisition strategies that scale efficiently and sustainably
Optimize the full funnel: awareness → signup → activation → retention → premium conversion
Define and evolve Passive’s voice, positioning, and messaging across channels
Ensure brand consistency while maintaining authenticity and edge
Turn product truth into stories that resonate with busy, high-performing professionals
Own Passive’s social presence and content strategy (LinkedIn, TikTok, YouTube, etc.)
Build repeatable systems for high-performing content, not one-off posts
Leverage influencer partnerships and owned media to compound reach
Establish clear KPIs and dashboards across CAC, LTV, activation, retention, and conversion
Run disciplined experiments and A/B tests to improve performance continuously
Partner with Product to align growth loops with the product experience
Build and lead a high-caliber marketing team over time
Set standards for quality, velocity, and accountability
Be a strategic thought partner to the CEO on company-level growth decisions
Qualification
Required
7–12+ years in marketing, with senior experience at a high-growth startup or consumer tech company
Proven ability to scale acquisition while building brand credibility
Deep understanding of modern growth: content, social, lifecycle, referrals, and paid media
Strong product intuition — you know how great products actually grow
Comfortable building from zero and operating with high autonomy
You value clarity, leverage, and results over noise and vanity metrics
You believe the job search and hiring ecosystem is broken — and want to help rebuild it
Company
Passive
Job Searching Mobile App
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Viki Zabala
Advisor | CGO
Company data provided by crunchbase