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Rustler Hat Co. · 1 day ago

Social Media & Content Manager

Nashville Metro

Full-time

Onsite

Mid, Senior Level

4+ years exp

Rustler Hat Co. is a custom hat business located in Nashville, TN, known for creating memorable experiences for customers. They are seeking a full-time Social Media & Content Manager to create compelling content, manage social media strategies, and enhance the company's online presence.

Retail

Hiring Manager

Alex Samuels

Responsibilities

Capture and create high-quality photo and video content (Reels, TikToks, Stories, static posts)

Film product launches, behind-the-scenes, lifestyle, events, and UGC-style content

Edit short-form video content using tools like CapCut, InShot, Adobe, or similar

Maintain a consistent brand look, feel, and tone across all platforms

Organize and archive content for future use

Create content specifically for Meta ads (Instagram & Facebook), including hooks, UGC-style videos, and performance-driven creatives

Collaborate with the marketing team to support email and SMS campaigns through creative asset production, content ideas, and visual storytelling

Identify, source, and execute user-generated content (UGC) for use across social media and paid advertising to drive merchandise sales

Create and manage a monthly social media roadmap that drives engagement, growth, and brand storytelling

Manage daily posting across Instagram, TikTok, Facebook, Pinterest and Linkedin

Create daily Instagram stories

Write engaging, on-brand captions and CTAs

Monitor and respond to comments and DMs to engage the community

Recommend when to boost or promote organic content based on performance and brand goals

Stay current on social trends, sounds, and platform updates

Pitch and execute creative ideas for launches, drops, promotions, and campaigns

Drive organic growth in followers, engagement, and reach

Track performance metrics and provide insights and recommendations

Source and manage influencer and creator partnerships

Identify and repost high-performing UGC

Coordinate content usage permissions and creator communications

Qualification

Social media managementShort-form video contentGraphic design skillsInstagram best practicesTikTok best practicesInfluencer marketingE-commerce experienceOrganizational skillsTime-management skills