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Catbird NYC · 1 day ago

CRM Manager

Brooklyn, New York

Full-time

Onsite

Mid Level

$100K/yr - $120K/yr

3+ years exp

Catbird is a well-established jewelry company seeking a CRM Manager to enhance customer retention strategies and loyalty. The role involves analyzing CRM data, collaborating with marketing and product teams, and providing insights to drive customer engagement and growth.

E-CommerceJewelry

Responsibilities

Extract and analyze CRM data, customer service feedback, customer purchase behavior, and survey insights to build out the following:

Streamlined customer dashboards for ongoing and ad hoc analysis

Summary of key insights and actions to wider team

Automated reporting in Catbird’s BI platform, Looker

Define additional metrics and tracking to measure Catbird’s retention health and brand heat

Identify shifts within our customer behavior and relevant actions to drive growth

Work closely with marketing to provide data driven direction on lifecycle marketing campaigns across email, SMS, direct mail, and on site

Provide data driven framework for Catbird’s pilot loyalty program and clienteling services across e-commerce and store

Work closely with the marketing and merchandising teams to provide insights into audience segmentation, purchase behavior, cross purchase and spend trends

Partner with the marketing and retail teams to create monthly and weekly customer engagement reporting, and measurable KPIs

Work with marketing on A/B testing processes for creative, messaging, send frequency, and timing to constantly improve performance