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Dandy · 1 week ago

Senior GTM Marketing Manager, Sleep Apnea/Removables

United States

Full-time

Remote

Senior Level

$180K/yr - $218K/yr

6+ years exp

Dandy is transforming the dental industry through technology and innovation. They are seeking a Senior GTM Manager to lead the marketing efforts for their Sleep Apnea and Removables products, focusing on defining, positioning, launching, and growing these offerings.

Artificial Intelligence (AI)CADDentalHealth CareIndustrial AutomationLogisticsManufacturingSoftware

Responsibilities

Be the voice of the customer: Spend time with GPs, understand their workflows, pain points, and aspirations around Sleep Apnea and Removables

Shape the market: Build positioning and messaging that makes Dandy’s offerings the obvious choice for practices

Launch big things: Drive go-to-market strategy for new innovations we release for these products, and make Dandy synonymous with innovation

Drive team success: Partner with enablement to build high-impact training that empowers sales, account management, and CX teams to win Sleep Apnea and Removables cases and support practices

Iterate fast: Track adoption and feedback, experiment with new approaches, and move quickly to capture opportunities

Be an owner: Make strategic decisions, take initiative, and push projects forward even if the process isn’t spelled out

Qualification

Product marketingGo-to-market strategyBrand positioningCreative storytellingStartup experienceEntrepreneurial mindsetCustomer understandingCollaboration

Required

6+ years in marketing, brand, and/or product marketing

Experience launching and scaling products — ideally in startup, high-growth environments, or agencies

Strong, creative storyteller – can turn nuanced information into compelling, punchy messaging and positioning that converts from top to bottom of funnel

Entrepreneurial mindset: scrappy, resourceful, thrives in ambiguity, and biased toward action

Comfortable influencing and collaborating across product, ops, sales, and marketing