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Cactus · 1 day ago

Sr. Media Planner

Denver, CO

Full-time

Hybrid

Mid, Senior Level

$65K/yr - $80K/yr

5+ years exp

Cactus is a full-service creative and media agency seeking a Senior Media Planner to join their team. The role involves developing and executing comprehensive media plans, overseeing campaign management, and maintaining client and vendor relations while providing mentorship to junior staff.

AdvertisingBrand MarketingMarketing

Responsibilities

Partner with the Associate Media Director to develop and execute comprehensive, multi-channel media plans that align with client goals and budgets. This includes leveraging a mix of traditional channels (TV, radio, print, out-of-home) and digital platforms (paid search, social media, programmatic display, video, and connected TV)

Work collaboratively with the internal broadcast buying group to incorporate their research and data into media plans, provide clear input documents and kick-off meetings to initiate their buying, and support in their billing and reconciliation process

Provide guidance and support to a junior team member, delegating tasks and overseeing their professional development

Oversee campaign launches, monitor performance against key KPIs, and provide proactive optimization recommendations to improve results

Prepare and present detailed campaign performance reports, translating complex data into clear, actionable insights for clients

Serve as a key point of contact for clients, presenting media plans and performance results. Build and maintain strong relationships with media partners and vendors

Ensure all media buys are executed accurately and on budget, tracking spending and reconciling invoices. Serve as the champion of our internal billing process and tools like Strata, media flowcharts, budget reconciliation sheets, etc. Partner closely with the Media Coordinator to manage and execute a flawless client billing process each month

Qualification

Paid media planningMedia planning softwareAnalytical skillsTraditional media planningDigital media planningCommunication skillsProblem-solvingCollaboration

Required

5+ years of experience in paid media planning, preferably within a full-service agency

Strong analytical skills with the ability to interpret data and make strategic recommendations

Exceptional communication and presentation skills, with the ability to clearly articulate media strategies to clients

A proactive and collaborative attitude, with a knack for problem-solving and an eagerness to learn

Preferred

Preferred experience with planning both traditional media (TV, Radio, OOH) and digital media (Programmatic, Social, Streaming)

Preferred experience with media planning and buying software (e.g., Mediaocean, STRATA, etc.) and digital ad platforms (Google Ads, GCM, GA4, Meta Business Manager, etc.)