Senior Marketing Data & Attribution Systems Director jobs in United States
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Elevarus ยท 6 days ago

Senior Marketing Data & Attribution Systems Director

positionAnaheim, CA
timeFull-time
remoteHybrid
seniorityLead/Staff, Director/Executive
date5+ years exp

Elevarus is a performance marketing agency built to scale businesses, specializing in lead generation, paid media, and conversion optimization. The Senior Marketing Data & Attribution Systems Director will own the plumbing, proof, and performance signal across a complex, multi-client environment, architecting tracking and stitching attribution end to end while ensuring data accuracy and compliance.

AdvertisingMarketing AutomationSEOSocial Media MarketingWeb Design

Responsibilities

Plan, document, and implement conversion tracking for Google Ads, Meta, TikTok, Microsoft Ads, Taboola, Outbrain, and NewsBreak
Build and maintain GTM Web and Server containers, server-side tagging, and first-party cookie strategies
Configure pixels, CAPI, Enhanced Conversions, and offline conversions with deterministic and modeled paths
Design event schemas, normalize payloads, and route via webhooks and queues
Build workflows primarily in N8N and Make; maintain legacy Zapier where needed
Push and receive conversion and lead-status postbacks through Everflow and buyer webhooks
Integrate and attribute across HubSpot, Salesforce, and GoHighLevel
Connect call tracking and dialers like Ringba, CallRail, Convoso, Five9
Orchestrate pay-per-call and pay-per-lead events from click to call to sale
GA4 property design and governance
BigQuery datasets for GA4 and first-party events
PostHog projects for product analytics, funnels, and feature flags
Build Looker Studio, Google Sheets, AgencyAnalytics, and PostHog dashboards
Create QA videos for pre and post deployment sign-off
Write health checks and alerts for event loss, payload drift, and API failures
Maintain a regression checklist around iOS, privacy changes, and cookie behavior
Train internal teams with short tutorials and playbooks
Translate data into actions for media and CRO teams
Join client calls to gather requirements and explain findings

Qualification

GTM WebServerGA4CAPISQLCRM integrationsN8NBigQueryPostHogPythonTelephony systemsData visualizationLead routingPay-per-callPay-per-lead

Required

5+ years in analytics, marketing ops, or martech within a high-performance agency
Expert in GTM Web and Server, GA4, CAPI, Enhanced Conversions, and offline conversion uploads
Built multi-platform attribution for Google, Meta, TikTok, Microsoft Ads, Taboola, Outbrain, NewsBreak
Strong with N8N and Make; advanced Zapier migration and deprecation planning
Pro in CRM integrations across HubSpot, Salesforce, and GoHighLevel
Hands-on with Everflow, Ringba, Lead Prosper, and postback debugging
Comfortable with telephony systems and lead routing to Convoso, Five9, and similar
SQL for analysis and QA in BigQuery and PostHog event stores
Proven in pay-per-call and pay-per-lead verticals

Preferred

Python for lightweight ETL and API scripts
Tableau administration and semantic layer basics
Experience with consent tools, CMPs, and first-party ID strategies

Company

Elevarus

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We are a data-driven and technology-forward growth marketing company.
dateFounded in 2017
location
Orange, California, USA
people-size2-10 employees
web-link
https://elevarus.com

Funding

Current Stage
Early Stage
Company data provided by crunchbase