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Johnson & Johnson · 2 days ago

Senior Digital Marketing Associate

United States

Full-time

Remote

Mid, Senior Level

$94K/yr - $152K/yr

3+ years exp

Johnson & Johnson is a leader in healthcare innovation, focused on developing personalized treatments for complex diseases. The Senior Digital Marketing Associate will craft and execute marketing strategies for J&J Heart Recovery’s therapies, collaborating with various teams to enhance brand delivery and patient access.

Hospital & Health Care

Comp. & Benefits

Responsibilities

Help drive and manage the development of J&J Heart Recovery’s digital channel strategy in the US, primarily via website content ensuring consistency, and uniform messaging with ongoing marketing campaigns, product launches, and clinical data communication

Work in a highly collaborative manner with product marketing team to inform channel communication strategy and campaign development on an ongoing basis

Work collaboratively with multiple internal teams sharing complimentary objectives (digital, communications, graphic design, upstream marketing) to effectively design omni-channel strategy and messaging campaigns that support sales efforts through the creation of novel sales tools and effective omni-channel execution

Establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for optimization

Review all external-facing content coming from marketing for brand consistency, from both a creative and voice perspective

Identify new tools, skills and resources that the company needs to acquire to improve our brand reputation

Qualification

Digital MarketingAnalytics DashboardsBrand Positioning StrategyContent ManagementDigital ChannelsTechnologically SavvyWebsite AnalyticsCommunicationProblem SolvingStrategic Thinking

Required

Bachelor degree required, MBA preferred with at least 3-5 years of experience in cardiovascular med tech marketing or agency experience

Proven track record in creative, campaign or brand roles within agency/med tech organizations

Expertise in developing and implementing product-specific campaigns in an omni-channel approach

Ability to review editorial content in language that will resonate with relevant physician customer audience (interventional cardiology, surgery, heart failure, intensivist)

Ability to work in a fast-paced environment, managing multiple priorities, operating as a team and independently, adapting to changing requirements

Embody J&J Heart Recovery's 'Patients First' culture, demonstrating a positive attitude, open communication, and team first mentality

Commitment to achieving goals and driving results. Proven track record of leveraging analytics, customer insights, and field feedback to develop and execute marketing strategies and tactical plans

Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership and customers

Experience in Abode Creative Suite a plus

Domestic travel up to >30%

Preferred

Analytics Dashboards

Brand Positioning Strategy

Business Savvy

Coaching

Communication

Content Management

Customer Analytics

Design Mindset

Digital Channels

Digital Marketing

Marketing Insights

Problem Solving

Report Writing

Strategic Thinking

Technologically Savvy

Website Analytics

Benefits

Employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k))

This position is eligible to participate in the Company’s long-term incentive program

Vacation –120 hours per calendar year

Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year

Holiday pay, including Floating Holidays –13 days per calendar year

Work, Personal and Family Time - up to 40 hours per calendar year

Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child

Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year

Caregiver Leave – 80 hours in a 52-week rolling period10 days

Volunteer Leave – 32 hours per calendar year

Military Spouse Time-Off – 80 hours per calendar year