American College of Obstetricians and Gynecologists (ACOG) · 3 days ago
Social Media Manager
Washington, DC
Full-time
Hybrid
Mid Level
$75K/yr - $85K/yr
3+ years expACOG is an organization focused on advancing women's health care. The Social Media Manager will lead the development and execution of ACOG's social media strategy to enhance brand visibility and engagement, overseeing content creation and campaign execution.
AssociationFitnessHealth CareLifestyleMedicalNon Profit
Responsibilities
Oversees the creation, curation, and publishing of high-quality, relevant content across all ACOG social media channels
Manages the organization-wide social media editorial and content calendar, ensuring coordination across programs, departments, and campaigns
Partners with the creative team to concept and produce original multimedia assets, including graphics, videos, illustrations, animations, and infographics
In partnership with Director of Marketing, leads the development, evolution and implementation of ACOG’s multi-channel social media strategy
Translates high-level marketing priorities into actionable social media plans, integrated campaigns, and measurable KPIs
Provides daily monitoring of ACOG social media channels and the overall social media landscape, provides updates as needed to the internal social media workgroup
Leads ongoing performance measurement, reporting, and insight generation across channels; uses data to inform strategic decisions and share organizational learnings
Conducts regular competitive and industry analysis to benchmark performance and identify opportunities for innovation or improvement
Develops and maintains social media policies, governance standards, and best practices for staff, volunteer members, and leadership
Trains designated staff, partners, and volunteer members on social media tools, platform use, messaging guidelines, and digital engagement strategies
Serves as the primary advisor for cross-functional teams seeking to leverage social media as part of broader marketing or communications initiatives
Manages vendor and platform relationships as needed
Serves as primary administrator for organization social media accounts, proactively maintains and manages account access
Performs additional duties as assigned to support organizational priorities
Qualification
Required
Bachelor's degree in marketing, communications, journalism, or a related field required
3-5 years of progressively responsible social media experience, including hands-on channel management, content creation, and campaign execution
Strong copywriting, content development, and storytelling skills tailored for diverse social platforms
Demonstrated understanding of women's health care topics, physician audiences, and public health communications
Strong analytical skills with the ability to interpret data, identify insights, and translate findings into actionable recommendations
Proven experience with enterprise social media management tools (e.g., Sprout Social, Hootsuite, Buffer)
Excellent project and time management skills with the ability to oversee multiple concurrent priorities and deadlines
High degree of initiative, autonomy, and accountability, with a strong drive to achieve measurable results
Deep knowledge of digital marketing trends, best practices, algorithms, and platform innovations
Preferred
Experience in a nonprofit, health care, or membership association environment strongly preferred
Benefits
Paid Parental Leave
Breastfeeding Friendly Workplace
Flexible work schedule
Commuting Allowance
Generous Paid Time Off
Holiday Pay
Life Insurance
Community Volunteering Opportunities
Generous 401(k) Company Contributions
Medical, Dental, and Vision Insurance
Learning Opportunities and Tuition Reimbursement
Company-Sponsored Team Outings
And more!
Company
American College of Obstetricians and Gynecologists (ACOG)
The American College of Obstetricians & Gynecologists (ACOG) is the leading professional membership organization for ob-gyns.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Rob Batarla, MBA, CPA
Chief Financial Officer
DJ Johnson, IOM, FASAE, CAE
Chief Membership and Engagement Officer
Recent News
bloomberglaw.com
2025-10-10
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