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TEGNA · 1 day ago

Account Executive

KUSA KTVD-TV Denver

Full-time

Onsite

Mid Level

$50K/yr - $95K/yr

3+ years exp

TEGNA Inc. is a media company that provides trusted local news and services. They are seeking a motivated Account Executive to drive revenue growth through digital and television media solutions, focusing on building client relationships and delivering effective marketing strategies.

AdvertisingBroadcastingMarketingMedia and EntertainmentTV

Responsibilities

Drive sales by identifying and securing new business opportunities across multiple digital channels, including streaming, online video and display, and content marketing solutions

Develop and nurture long-term relationships with clients, ensuring their marketing needs are met and identifying areas for upselling and cross-selling additional services

Provide consultative solutions to clients by understanding their business goals, analyzing market trends, and recommending tailored marketing strategies that drive results

Research industry trends and competitor offerings to develop a robust pipeline of prospective clients and stay ahead of market shifts

Craft compelling sales presentations and proposals that showcase the value of our media offerings, using data and insights to communicate potential ROI

Collaborate with internal teams to ensure successful campaign execution, monitoring performance, and optimizing for maximum effectiveness and client satisfaction

Regularly review and report on sales targets, campaign performance, and key metrics to clients and internal stakeholders

Work closely with the account management, and product teams to align on campaign strategies, creative assets, and ad placements that meet clients’ needs

Strategically use CRM and prospecting tools to manage and achieve quotas as it pertains to activity metrics and revenue goals

Qualification

Digital media salesCRM softwareDigital marketing channelsData interpretationCommunication skillsPresentation skillsMicrosoft Office SuiteAd management toolsGoogle AnalyticsDSPsSSPsNegotiation skillsSelf-motivated

Required

3+ years of experience in digital media sales, advertising, or a related industry

Proven track record of meeting or exceeding sales targets in a competitive environment

Strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing

Excellent communication, negotiation, and presentation skills

Ability to interpret data and analytics to provide actionable insights

Self-motivated, with a passion for sales and digital media

Proficient in CRM software and Microsoft Office Suite; familiarity with ad management tools a plus

Preferred

Experience in working with business owners and/or agency clients

Knowledge of streaming and digital media

Familiarity with tools like Google Analytics, DSPs, and SSPs

Benefits

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families.

TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.