Workday · 1 day ago
Principal, Partner Marketing
USA, IL, Chicago
Full-time
Hybrid
Lead/Staff
$163K/yr - $245K/yr
10+ years expWorkday is a Fortune 500 company and a leading AI platform focused on managing people, money, and agents. As a Principal in Partner Marketing, you will drive co-marketing strategies to enhance the success of Workday's partner ecosystem and increase awareness among global system integrators. This high-impact role requires strategic leadership and collaboration to influence GSI consultants and advocate for Workday's solutions.
Artificial Intelligence (AI)Cloud ComputingEnterprise SoftwareHuman ResourcesSaaSSoftware
Responsibilities
Develop and execute co-marketing strategies that drive awareness, pipeline, and adoption of Innovation Partner solutions
Build and manage partner marketing plans, launch programs, value propositions, messaging frameworks, and field/partner enablement assets
Collaborate closely with Partner Management, Product/Industry Marketing, Corporate Marketing, and Regional Partner Marketing teams to integrate innovation partners into core campaigns and content
Track, measure, and report on partner pipeline contribution, demand-gen performance, campaign outcomes, and ecosystem influence
Design and execute multi-touch ABM campaigns targeted at GSI employees outside dedicated Workday practices (enterprise architects, advisory teams, account executives, industry teams, etc.)
Develop messaging, enablement materials, and influence strategies that increase recommendation and pull-through for Workday in GSI-led opportunities
Create scalable partner-internal marketing motions such as newsletters, learning pathways, awareness campaigns, internal roadshows, solution spotlights, and thought-leadership activations
Work closely with GSI Partner Leads to identify internal audience segments, priority regions, and moments where marketing can increase exposure to Workday
Track influence and engagement, capturing trends in internal advocacy, recommendation behavior, and pipeline impact
Contribute to broader Ecosystem Center of Excellence initiatives, including partner communications, program evolution, and partner experience improvements
Maintain strong cross-functional relationships with regional marketing, sales, and ecosystem teams in both the US and EMEA
Qualification
Required
10+ years of experience in B2B partner marketing, ABM Marketing, ecosystem marketing, or product marketing within SaaS or enterprise technology
Proven experience supporting platform ISVs or ISV co-marketing programs
Demonstrated success running ABM programs and targeted influence campaigns — especially those focused on internal audiences within large partners
Exceptional communicator who can simplify complexity, influence senior stakeholders, and present confidently
Thrives in a matrixed organization with multiple stakeholders, priorities, and evolving business needs
Strategic thinker who is also hands-on and execution-oriented
Able to think quickly on your feet, adapt in real time, and bring clarity to ambiguous situations
Warm communication style, approachable, and someone who brings a healthy sense of humor to your work
Strong organizational skills with the ability to manage multiple workstreams at once
Preferred
Experience working with both US and EMEA stakeholders is a strong plus
Benefits
Workday Bonus Plan
Annual refresh stock grants
Company
Workday
Workday provides SaaS-based enterprise solutions for a company's human resources and financial management activities.
10001+ employees
H1B Sponsorship
Workday has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (331)
2024 (388)
2023 (262)
2022 (503)
2021 (290)
2020 (229)
Funding
Current Stage
Public CompanyTotal Funding
$2.23BKey Investors
Elliott Management Corp.New Enterprise AssociatesGreylock
2025-09-16Post Ipo Equity· $2B
2012-10-12IPO
2011-10-24Series F· $85M
Leadership Team
Aneel Bhusri
CEO and Co-Founder
Peter Bailis
Chief Technology Officer
Recent News
MarketScreener
2026-01-03
Greylock
2025-12-31
Company data provided by crunchbase