Mattress Firm ยท 1 day ago
Manager, Brand Marketing
United States
Full-time
Remote
Mid Level
4+ years expMattress Firm is a leading retailer in the mattress industry, and they are seeking a Marketing Manager to strengthen their brand. This role focuses on leveraging consumer insights to shape brand positioning, messaging, and creative strategies while collaborating with various internal and external partners to ensure effective brand activation.
E-CommerceRetail
Responsibilities
Assist with developing and refining the brand strategy by leveraging consumer insights to shape positioning, messaging, creative, and communication frameworks that build equity in the brand and drive business goals
Serve as brand manager for our private brands, maintaining and evolving brand guidelines, visual identity, tone, and overall brand consistency across all touchpoints
Translate insights into action by writing clear, strategic briefs that distill customer needs, business objectives, and success criteria for internal and external teams
Partner cross-functionally with Creative, Merchandising, Media, and external partners to guide strategic direction, ensure alignment, and develop high-quality assets
Oversee creative development and approvals, reviewing content with strong attention to detail and ensuring it reflects brand standards, meets business goals, and resonates with target audiences
Partner with cross functional teams to monitor and analyze campaign performance, delivering clear reporting and actionable insights to optimize creative and messaging
Drive continuous improvement by establishing and sharing best practices in Brand Marketing, Creative, and cross-team workflows
Support media initiatives, providing strategic and creative input to operationalize campaigns and elevate partner-driven activations
Lead key initiatives and special projects as needed
Coordinate with vendors, agencies and other third parties as needed
Seek opportunities to learn from peers, share professional knowledge, and contribute to opportunities for improvement in process and practice
Complete all required training modules and certifications prior to the due date
Ensure all safety policies and procedures are followed to ensure a safe work environment for all
Communicate professionally with all internal and external contacts
Follow all Company policies and execute Company standards on appearance and functionality as well as appropriate brand representation
Communicate any concerns or issues to leadership to ensure proper efficiency of department and Company operations
Execute Company initiatives and other activities requested by supervisor
Update job knowledge by participating in educational opportunities
Enhance department and organization reputation by accepting ownership for accomplishing new and different requests; explores opportunities to add value to job accomplishments
Contribute ideas on ways to optimize or improve the team, the department, and the Company
Qualification
Required
Ability to work in a fast-paced retail environment
Insight driven brand builder with the ability to drive demand through meaningful marketing activities
Ability to think strategically to provide solutions and from a consumer-centric point of view
Ability to manage multiple projects and deadlines with an attention to detail and quality
A strong communicator with a growth and team-oriented mindset who can work closely with various teams where effective communication is crucial to success
Proven ability to work in a marketing team within a cross-functional environment including customer experience, merchandising and product management
Ability to learn quickly and work autonomously to independently drive projects/initiatives, and willingness to navigate change and ambiguity
Adaptable to shifting organizational priorities by taking ownership of new duties and regularly owning a roll-up-your-sleeves mindset
Ability to work effectively with Media, Creative Services team members, Copywriters, and Designers to provide constructive feedback for creative deliverables, when appropriate
A basic understanding of marketing workflows, ecommerce, and website operations
Familiarity with video, photo, and audio production a plus
Preferred
Bachelor's Degree in a related field or commensurate experience preferred
4+ years in a Brand Marketing role, preferably for a retailer with both brick and mortar and ecommerce operations
Familiarity with Adobe Workfront and Airtable is preferred but not required
Company
Mattress Firm
Mattress focused on creating a unique shopping experience for the customer with a large selection of quality,
5001-10000 employees
H1B Sponsorship
Mattress Firm has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (2)
2023 (1)
2022 (5)
2021 (3)
2020 (1)
Funding
Current Stage
Public CompanyTotal Funding
unknown2023-05-09Acquired
2011-11-18IPO
Leadership Team
Anne Dament
Chief Merchandising Officer
Recent News
2025-12-30
Home Textiles Today
2025-12-24
Company data provided by crunchbase