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NBCUniversal · 3 days ago

Audience & Paid Media Specialist

Miami, FL

Full-time

Hybrid

Entry, Mid Level

2+ years exp

NBCUniversal is one of the world's leading media and entertainment companies, and they are seeking an Audience & Paid Media Specialist to support the execution of audience-driven strategies and paid media campaigns for the 2026 FIFA World Cup. This role focuses on campaign execution, audience segmentation, and performance monitoring across digital platforms.

BroadcastingMedia and EntertainmentNews

Responsibilities

Execute audience segmentation and activation using 1P, 2P, and 3P data sources to connect with FIFA World Cup fans and sports enthusiasts across multiple markets

Coordinate paid media campaign activation and creative mapping, ensuring accurate audience delivery and asset alignment to achieve FIFA World Cup paid media strategy & objectives

Partner with an external agency to set up and deliver FIFA World Cup paid media campaigns across digital platforms (Meta, Google Ads, YouTube, etc.), ensuring alignment with media plans and performance goals

Maintain and update documentation to track audience match rates, scale, and partner/publisher performance

Ensure accurate data taxonomy and proper back-end setup for measurement and reporting across all partners

Collaborate with internal teams to troubleshoot creative asset delivery and resolve data discrepancies, ensuring smooth execution of FIFA World Cup paid media campaigns

Stay current on platform capabilities and best practices for audience activation and paid media optimization

Qualification

Paid media campaign executionAudience data strategiesDigital platforms experienceMicrosoft Excel proficiencyAudience segmentationCommunicatorProactive problem-solverHighly organized

Required

Bachelor's degree in Marketing, Communications, Analytics, or a related field

2–3 years of hands-on experience in paid media campaign execution, audience activation, or marketing operations

Strong understanding of audience data strategies, including 1P/2P/3P data, segmentation, privacy compliance, and experience with onboarding tools (DMP/CDP)

Experience handling paid media campaigns across platforms such as Meta, Google Ads, and YouTube

Exceptional attention to detail with the ability to manage multiple campaigns simultaneously in a fast-paced environment

Proficiency in Microsoft Excel and reporting tools; experience tracking match rates and audience scale is a plus

Willing and able to work 4 days a week in person in the Telemundo Center and 1 day (Fridays) remotely from home

Preferred

Highly organized and process-driven

Strong communicator and team collaborator

Comfortable working in a fast-paced environment with tight deadlines

Proactive problem-solver with a focus on accuracy and execution

Company

NBCUniversal

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NBCUniversal is a media company that provides entertainment and news development, production, distribution, and marketing services. It is a sub-organization of Comcast.

Founded in 1912

New York, New York, USA

10001+ employees