Silvur · 2 weeks ago
Marketing & Member Engagement Manager - Medicare
United States
Full-time
Remote
Mid, Senior Level
$100K/yr - $125K/yr
5+ years expSilvur is modernizing retirement decision-making in America by providing tools and services to support members during their Medicare journey. The Marketing & Member Engagement Manager will drive awareness and lead generation for Silvur Insurance, managing multi-channel marketing strategies and collaborating with credit union partners to optimize member engagement.
Financial ServicesFinTechRetirementWealth ManagementWellness
Responsibilities
Manage strategy and calendar for multi-channel marketing campaigns across credit unions (Channels include email, print, direct mail, paid media, events, SMS/app push notifications, referral, and more)
Oversee message testing, execution, and performance tracking, optimizing campaigns as needed to improve conversion rates, engagement, and ROI
Align content and cadence with each credit union's internal marketing efforts
Develop all campaign content including email templates, social posts, digital assets, print materials, signage, web content, and more (Design is outsourced)
Ensure all assets are Medicare-compliant and member-friendly
Deliver assets to each partner as needed and oversee review/approval process with partner marketing teams
Track KPIs for campaigns across marketing funnel, including acquisition, engagement, and retention
Monitor channel-level performance, including CPA, ROAS, CTR, and conversion rates, to inform optimization and budget decisions
Deliver monthly insights and strategic recommendations based on performance data and partner feedback
Act as the primary liaison to credit union marketing leads
Customize outreach strategies for each partner's preferred marketing channels
Support co-branded messaging and share Medicare best practices
Qualification
Required
5+ years of marketing experience, including cross-channel and performance marketing
A track record of planning and optimizing campaigns that drive measurable results
Strong project management skills—you can juggle multiple campaigns and stakeholders without missing deadlines
Excellent communication and collaboration skills—you enjoy working with partners and internal teams to align strategy
A data-driven mindset and comfort using metrics to inform decisions and outcomes
A knack for writing clear, compelling copy across formats (email, web, social, print)
Comfort working in a fast-paced, startup-like environment where you're empowered to test, learn, and iterate
Familiarity with CMS platforms, marketing automation tools, and campaign tracking systems (e.g. Hubspot)
Preferred
An interest in financial services, Medicare/insurance, or marketing to older adults is a plus
Benefits
Health benefits (healthcare, vision, and dental)
Paid time off + holidays
401k with employer contribution
Company
Silvur
Silvur is a retirement planning app that helps baby boomers reach their retirement goals. It is a sub-organization of Kindur.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2019-01-01Series Unknown
Leadership Team
Rhian Horgan
Founder and CEO
Company data provided by crunchbase