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KnowledgeLake · 17 hours ago

Marketing Manager

positionGreater St. Louis
timeFull-time
remoteHybrid
senioritySenior Level
date5+ years exp
KnowledgeLake is seeking a Marketing Manager specializing in Account-Based Marketing and Demand Generation. The role is responsible for driving pipeline and acquiring new customers through integrated marketing campaigns, while closely collaborating with Sales and Revenue Operations.
Software
Hiring Manager
Heidie Duncan
linkedin

Responsibilities

Support the account-based marketing strategy across priority segments and named accounts in close alignment with Sales
Plan, organize, and execute integrated demand generation campaigns that drive awareness, engagement, and pipeline
Translate go-to-market strategy and content into multi-channel ABM and demand generation programs
Manage and optimize digital marketing channels including SEO, paid search, paid social, display, and retargeting
Orchestrate top-to-bottom funnel programs that engage buying committees across target accounts
Build, manage, and optimize lead lifecycle programs including lead capture, scoring, nurturing, and opportunity conversion
Maintain an obsessive focus on performance metrics including MQLs, SQLs, pipeline contribution, conversion rates, and ROI
Use HubSpot as the primary marketing automation and CRM platform for campaign execution, workflows, reporting, and attribution
Partner with Sales and Revenue Operations to align on target accounts, messaging, lead handoffs, and pipeline acceleration
Continuously analyze performance data, test new approaches, and optimize campaigns for improved results

Qualification

Account-Based MarketingDemand GenerationHubSpot proficiencyDigital marketing channelsAnalytical skillsProject managementCommunication skillsOrganizational skills

Required

Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
5+ years of experience in B2B marketing with a strong focus on account-based marketing and demand generation
Proven experience driving pipeline and revenue through measurable marketing programs
Hands-on experience managing digital demand channels including SEO, paid search, and paid social
HubSpot proficiency is a must, including campaigns, workflows, lead scoring, reporting, and attribution
Deep knowledge of demand generation, lead nurturing, and opportunity conversion best practices
Strong analytical skills with the ability to translate data into actionable insights
Ability to collaborate cross-functionally with Sales, Revenue Operations, and Product Marketing
Excellent project management, communication, and organizational skills

Preferred

St. Louis, MO candidates preferred with ability to work in-office 3 days per week

Company

KnowledgeLake

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KnowledgeLake, an innovative document solutions provider, is dedicated to helping people work smarter by offering solutions that capture.
dateFounded in 1999
location
Saint Louis, Missouri, USA
people-size51-200 employees
web-link
https://www.knowledgelake.com/

Funding

Current Stage
Growth Stage
Total Funding
unknown
2025-08-20Acquired

Leadership Team

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Kevin Herr
Chief Executive Officer
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Recent News

citybiz
Ascend Advises KnowledgeLake in its Strategic Investment by Edison Partners
2025-08-26
Techmeme
KnowledgeLake, which uses AI and RPA to help organizations automate their work with documents, raised $65M in a majority growth round led by Edison Partners (Mike Wheatley/SiliconANGLE)
2025-08-24
Pulse 2.0
KnowledgeLake: $65 Million Raised For AI-Based Workflow Automation
2025-08-24
Company data provided by crunchbase