Apply on Employer Site

Gordon Brothers · 1 day ago

Manager, Marketing

Boston, MA

Full-time

Onsite

Mid, Senior Level

7+ years exp

Gordon Brothers is a company that has been helping clients unlock the potential of their assets since 1903. They are seeking a Channel Marketing Manager to develop and execute integrated marketing programs aimed at driving demand and increasing client engagement across North America.

Angel InvestmentFinanceFinancial Services

Growth Opportunities

Responsibilities

Increase Gordon Brothers’ market penetration across business lines by developing and driving marketing tactics that support business development efforts

Develop and implement channel marketing strategies aligned with business and sales strategy that drive brand awareness of individual business lines within the markets they serve

Develop and execute deal marketing campaigns, including PR, print and online advertising, email, social media and website updates

Build and maintain strong relationships with business stakeholders and channel partners

Monitor and report on the effectiveness of marketing programs, analyzing market trends and channel performance to inform marketing strategies, optimize marketing efforts and drive revenue growth

Implement engagement programs across email and social platforms to increase brand awareness for Gordon Brothers and our services, elevate the profile of our experts and engage our clients and partners

Oversee creation of effective thought leadership and content including planning, writing, and executing across multiple formats: Written, visual, digital and video, Print and digital advertising, Pitch documents, case studies and marketing collateral, Email, direct mail and newsletters, Social media, Speaking engagements and byline articles

Work closely with the other members of the marketing team on all creative and branding initiatives to ensure consistent messaging across all channels

Qualification

B2B marketing experienceIntegrated marketing plansStakeholder managementMicrosoft Office SuiteCRM softwareEmail marketing toolsProactiveOrganizedInterpersonal skillsWritten communicationCollaborative team player

Required

Bachelor's degree in Marketing or Communications preferred

7-10 years of business-to-business (B2B) marketing/communications experience, preferably within a financial/professional services sector. Experience with M&A, turnaround, retail and/or industrial industries a plus

Experience working in a fast-paced, dynamic business environment

Experience dealing with senior stakeholders and influencing and engaging effectively

Proven record of successful development and execution of integrated marketing plans

Strong interpersonal skills and adept at working with people from all levels of seniority to drive the marketing agenda forward and achieve results for business stakeholders

Well-rounded marketer with good business acumen and stakeholder management skills

Proactive, highly organized, dynamic and resourceful

Excellent written and communication skills

Ability to act as a brand ambassador by ensuring attention to detail, consistency and quality across initiatives

Collaborative team player who can also work independently

Strong technical proficiency in the Microsoft Office Suite (Excel, PowerPoint, Word), experience with CRM (Salesforce), email (Marketo, Hubspot, etc.) and social platforms and/or project management software (Asana, Monday, Workfront, etc.) a plus