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Prospect Park Alliance · 1 day ago

Manager, Marketing + Communications

Brooklyn, NY

Full-time

Onsite

Mid, Senior Level

$72K/yr - $75K/yr

5+ years exp

Prospect Park Alliance is dedicated to enhancing public parks and environmental conservation. They are seeking a Manager of Marketing + Communications to develop and implement digital strategies and marketing campaigns that align with the organization's goals while supervising the Marketing + Communications Coordinator.

Casual GamesChildrenNon ProfitParks

Culture & Values

Responsibilities

Develop and execute marketing campaigns to advance the Alliance in its core operational areas, and ensure these campaigns align with the organization’s larger goals and mission

Work collaboratively to create cross-channel campaigns with team members and colleagues, including: Visitor Services (party venues and recreational facilities), Fundraising (online fundraising, fundraising events and membership program), Community Relations (community engagement initiatives, public programs, volunteer program), Park Operations (landscape management, and capital design), and HR/People and Culture

Help set the strategy and execution of media relations campaigns, including: working with staff across the organization to identify PR opportunities and pitching stories about the Alliance to a diverse range of media; and managing press events and the development of press releases

Manage the coordinator in the collection and analysis of marketing data to determine the success of marketing activities and propose data-based recommendations to inform future strategy and goals in this area

Directly manage the Marketing Coordinator, providing guidance and professional development, and assume responsibility for the selection and supervision of Marketing Interns as needed

Stay up-to-date with digital trends and best practices, and make recommendations to enhance the user experience and overall functionality of the Alliance’s digital outreach

Develop email marketing and cross-channel communications strategies with the Communications + External team members and various internal stakeholders to identify the proper approach to increase audience size, engagement, retention, and growth

Manage and lead all email campaigns, including email newsletters and other monthly, quarterly, and semi-annual email campaigns, including content development, set-up, testing, distribution, and reporting

Develop and execute strategies for website and social media marketing, with a focus on increasing traffic, engagements and conversions via SEO functionality, digital advertising, enhancements to user experience and the integration of third-party applications

Manage the development of content for the website and social media, including content creation and posting to channels using the content management system and third-party apps

Manage the coordinator in community engagement on social media platforms, including responding to queries posted publicly and via messaging, working with the Community and Government Relations Coordinator

Monitor functionality and user experience of the website, and troubleshoot or escalate issues working with an external consultant

Leverage marketing reporting to analyze and measure the impact of the content strategy and to optimise website and social media performance

Manage the Google AdWords grant and support the Marketing Coordinator’s weekly maintenance of this property

Performs other job-related duties and functions as assigned

Qualification

Digital Marketing StrategyEmail MarketingSocial Media MarketingProject ManagementGoogle AnalyticsContent Management SystemsMedia RelationsPeople ManagementCustomer ServiceTechnology ProficiencyCommunication SkillsCollaborationAttention to Detail

Required

5-7 years of experience in Marketing and/or Communication

Minimum of 2 years of People Management experience

Possesses strong Project Management skills

Demonstrates strong attention to detail and communication skills (verbal, written and oral)

Passion for the Alliance Mission & Core Values: A passion for public parks and environmental conservation combined with a commitment to treating others with respect, appreciating individual differences, and embracing the values of diversity, equity, and inclusion

Ethics & Integrity: Earns the trust and respect of others through a consistent commitment to integrity, honesty, and professionalism in all interactions

Job Knowledge: Technical knowledge across multiple domains of digital marketing. Knowledge of Google Analytics, email marketing, social media, web management systems, and media relations

Project Management: Contributes input toward making effective decisions about department priorities. Works with the senior team to ensure appropriate resources are available to meet objectives, and that policies, procedures, and measures are in place to support achievement of project goals

Creative, Critical & Innovative Thinker: Entrepreneurial in nature with a flair for creativity and innovation and the desire to develop fresh approaches and new ideas. A critical thinker with the ability to analyze situations and determine their validity

Staff Management & Coaching: Inspires and motivates team members. Enables staff to grow and achieve success through meaningful feedback, instruction, encouragement, support, and professional development

Planning, Organizing & Problem-Solving: Ability to manage multiple projects effectively. Defines tasks and milestones to achieve objectives and ensures the optimal use of resources to solve problems and accomplish work objectives effectively. Alerts others to possible problems in a timely fashion and knows when to seek support and direction from others to solve problems, while offering possible solutions. Acts on solutions selected and decisions made

Decision-Making: Integrates broad knowledge of information sources, garners insight from abstract data that can be used to assess problems, and exercises sound judgment to make decisions. Thoroughly analyzes the impact of possible solutions and decisions and shares probable impacts based on experience. Is proactive in deciding the best course of action, anticipating likely outcomes or implications. Ensures policies, procedures, and measures are in place to support the achievement of objectives

Organization & Accountability: Meticulously well-organized with diligent attention to detail, ability to set priorities and meet deadlines, and takes pride in consistently producing accurate, timely, and quality work products with minimal supervision

Communication Skills: Superior written and oral communication skills, including public speaking and the ability to convey complex information in a clear, culturally competent, effective, and understandable manner to multiple stakeholders. Demonstrates effective listening skills and openness to other people's ideas and suggestions

Collaboration & Teamwork: Committed to working in collaboration with others, promoting cooperation and commitment to others and being a positive team contributor

Customer Service: Exhibits a strong commitment to delivering excellent and responsive service to internal and external customers

Technology: Proficient with digital and web-based technologies and platforms. Fluent across G-Suite applications, email marketing, social media and content management system software, and project management tools