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NBCUniversal · 3 days ago

Director, Content Consumer Insights

Universal City, CA

Full-time

Hybrid

Director/Executive

$135K/yr - $180K/yr

8+ years exp

NBCUniversal is one of the world's leading media and entertainment companies, and they are seeking a Director to lead content consumer insights across NBC and Peacock. This role involves designing and executing custom primary research on scripted TV, collaborating with various teams, and translating insights into actionable recommendations.

BroadcastingMedia and EntertainmentNews

Responsibilities

Lead a portfolio of custom quantitative and qualitative research projects across scripted content, including pilot/episode testing, creative materials (trailers, key art, promos), early-stage concepts, and series performance

Partner with internal partners to bring the audience perspective into creative decisions, helping shape positioning, tone, and narrative choices

Translate complex findings into clear, compelling narratives that inspire creative leaders and influence high-level decision-making

Integrate primary insights with behavioral, social, and performance data to deliver holistic, actionable recommendations

Oversee research vendor partnerships, ensuring best-in-class execution across methodologies, and managing timelines, recruitment, survey programming, analysis, and reporting

Collaborate on genre and landscape studies, situating NBCU’s scripted content within both the competitive environment and broader viewer behaviors and cultural shifts

Stay immersed in the evolving world of scripted television and viewer behavior, tracking shifts in how people discover, sample, and commit to shows, as well as broader cultural conversations that shape content consumption

Mentor and guide junior team members, fostering a culture of curiosity, rigor, and storytelling to elevate findings

Qualification

Consumer insights experienceResearch project leadershipQualitativeQuantitative methodologiesData visualization skillsEntertainment industry experienceAnalytical thinkingCommunication skillsStrategic thinkingDetail-orientedMentoring experience

Required

8+ years of experience in consumer insights

Demonstrated experience leading research projects and translating findings into actionable recommendations

Experience in the entertainment, television, and/or streaming industries

Expertise in a wide range of qualitative and quantitative methodologies

Strong data visualization skills, with the ability to present complex findings in clear, compelling, and accessible ways

Proven ability to influence senior stakeholders with insights-driven recommendations

Preferred

Deep passion for scripted television and storytelling, with fluency in the landscape, creative trends, and audience behaviors

Excellent written and verbal communication skills, with experience creating and delivering polished presentations for executive audiences

Highly analytical, able to connect dots across data sources and 'read between the lines.'

Strategic thinker with a proactive, solution-oriented approach to consumer insights

Adept at balancing multiple projects simultaneously in a fast-paced environment

Detail-oriented and committed to a high level of data accuracy

Experience managing, coaching, or mentoring team members

Benefits

Medical, dental and vision insurance

401(k)

Paid leave

Tuition reimbursement

A variety of other discounts and perks

Company

NBCUniversal

Glassdoor4.0

NBCUniversal is a media company that provides entertainment and news development, production, distribution, and marketing services. It is a sub-organization of Comcast.

Founded in 1912

New York, New York, USA

10001+ employees