Workers Credit Union · 4 weeks ago
Marketing Specialist
Littleton, MA
Full-time
Hybrid
Entry, Mid Level
$65K/yr - $81K/yr
1+ years expWorkers Credit Union is a prominent credit union in Massachusetts that has been improving the daily lives of its members since 1914. They are seeking a Marketing Specialist to develop and deliver marketing content across various channels, manage multiple projects, and collaborate with internal teams to drive member growth and engagement.
BankingFinancial ServicesInsurance
Responsibilities
Develop and deliver marketing content across digital and traditional channels to drive member growth and engagement
Create content for our owned and paid channels to help drive conversions
Work with data and insights team to optimize campaign performance and customize content for targeted segments
Collaborate with internal teams and external partners
Manage multiple projects in a fast-paced environment while maintaining brand standards
Design on-brand graphics and marketing material for digital and traditional channels, including ads, social media, email, in-branch TV displays, and print
With direction, produce iterations of campaign assets for diverse audiences and segments
Contribute to creative brainstorming and concept development
Ensure consistent application of brand standards across all platforms
Execute content strategies aligned with marketing strategies, calendars, and credit union goals
Assist with social media community management and content creation to support growth in following and engagement
Design marketing emails, members communications, and content for automated journeys to drive conversions
Partner with data and insights team to deliver targeted messaging
Maintain content for digital channels such as online banking, push notifications, and SMS
Assist with web content and blogs to enhance SEO, AI SEO, member education and conversions
Partner with member-facing teams and business lines to create impactful marketing materials
Assist with local marketing initiatives, including Worcester Red Sox sponsorship, as needed
Comply with all WCU policies and security guidelines
Participate in departmental and organizational projects as assigned
Maintain confidentiality of member and credit union information
Qualification
Required
Bachelor's degree in Marketing, Communications, Graphic Design or related field
1-4 years of marketing experience, preferably related to graphic design, social media, or email marketing
Basic proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Express) and Canva
Familiarity with social media platforms, social media management tools, and community management
Basic proficiency with email marketing or marketing automation tools
Experience with any HTML design and CMS platforms is a plus
Meticulous attention to detail and an eye for consistency
Writing and editing skills and experience
Strong interpersonal skills; a positive team player who is enthusiastic and proactive
Benefits
Comprehensive medical, dental and vision plans
Basic life and AD&D insurance, short-term disability and long-term disability
15+ days of paid time off (PTO) per year
Up to 16 hours of volunteer time off (VTO) per year
11+ paid holidays
401(k) that includes a Safe Harbor Match of up to 4%
Tuition Reimbursement Program
Mental health resources including an Employee Assistance Program (EAP)
Individualized learning and development programs
Company
Workers Credit Union
Workers Credit Union provides banking and financial services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Jay Champion
President & Chief Executive Officer
Ellie Fordyce
Chief People Officer
Recent News
WBJournal.com
2025-09-09
WBJournal.com
2025-06-03
Company data provided by crunchbase