Justworks · 1 week ago
Demand Generation Manager
New York, NY
Full-time
Hybrid
Mid Level
$138K/yr - $151K/yr
3+ years expJustworks is a company that helps businesses navigate HR issues in a supportive and entrepreneurial environment. The Demand Generation Manager will be responsible for executing integrated campaigns to generate demand and drive pipeline, ensuring alignment with various teams and measuring campaign performance.
Bookkeeping and PayrollComplianceEmployee BenefitsHealth InsurancePayments
Responsibilities
End-to-End Campaign Execution: Own the full execution lifecycle of assigned integrated campaigns, leveraging execution playbooks and standards set by the function
Cross-Channel Orchestration: Serve as the central hub for your campaigns, actively managing cross-functional dependencies and timelines to ensure programs launch on time. You coordinate and integrate the efforts of channel owners (Paid Media, Web, Lifecycle, Field) and Brand partners to create a single, cohesive customer journey
Brief Development & GTM Alignment: Drive the creation of clear, comprehensive campaign briefs that detail objectives, targeting, messaging, and channel mix, ensuring full strategic alignment with PMM, Content, Brand, and Revenue teams
Pipeline Accountability & Resiliency: Own campaign performance management against funnel targets (leads, MQLs, IOs). When programs underperform, you proactively identify new tactics, iterate on existing ones, and champion a resilient, test-and-learn mindset to ensure we hit our goals
Data Analysis & Iteration: Rigorously measure campaign performance, communicate results to key stakeholders, and derive actionable insights that inform future optimization and budget allocation decisions
Stakeholder Activation & Revenue Alignment: Act as the primary operational contact for Sales and SDR teams for your assigned campaigns. You ensure Sales teams are enabled with content and context, and you monitor adherence to internal SLAs and lead routing best practices to maximize the conversion and progression of your campaign-generated opportunities
Qualification
Required
3+ years of experience in demand generation, integrated marketing, or campaign management, preferably in a B2B environment
Demonstrated ability to execute complex workflows adhering to strict GTM standards and SLAs
Natural collaborator who excels at building relationships and influencing stakeholders across different teams
Comfortable working with marketing metrics to measure campaigns
Possess a resilient mindset, focused on iterating quickly based on data
Embrace a test-and-learn approach, prioritizing rapid execution, failing fast, and iterating quickly to drive continuous improvement
Excellent written and verbal communication skills, capable of presenting complex information clearly and driving alignment
Benefits
Great benefits
Wellness program offerings
Company retreats
Company
Justworks
Justworks is a cloud-based HR and payroll platform that helps small and mid-sized companies manage payroll, benefits, compliance, and HR.
1001-5000 employees
H1B Sponsorship
Justworks has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (14)
2024 (19)
2023 (15)
2022 (19)
2021 (6)
2020 (4)
Funding
Current Stage
Late StageTotal Funding
$159.84MKey Investors
FirstMarkRedpointBain Capital Ventures
2023-11-01Series Unknown· $16.84M
2020-01-28Series E· $50M
2018-03-06Series D· $40M
Leadership Team
Michael Seckler
Chief Executive Officer
David Feinberg
Senior Vice President Risk & Insurance Programs
Recent News
Index Ventures
2025-12-29
2025-11-23
2025-10-30
Company data provided by crunchbase