Lifecycle Marketing Lead jobs in United States
cer-icon
Apply on Employer Site
company-logo

Polymarket · 2 weeks ago

Lifecycle Marketing Lead

positionUnited States
timeFull-time
remoteRemote
seniorityMid, Senior Level
date3+ years exp

Polymarket is the world’s largest prediction market, and they are seeking a Lifecycle Marketing Lead to own end-to-end retention strategy across lifecycle, CRM, and in-product messaging. The role involves building and optimizing various campaigns to drive user engagement and retention while collaborating with product and data teams to test and track core metrics.

CryptocurrencyFinancial ServicesPrediction MarketsPredictive Analytics

Responsibilities

Own end-to-end retention strategy across lifecycle, CRM, and in-product messaging for Polymarket's US App and Polymarket.com
Build and optimize email, push, in-app, and SMS campaigns to drive repeat trading and frequency
Design lifecycle programs across onboarding, activation, re-engagement, and win-back
Partner closely with product, data, and growth to test retention levers (UX, incentives, content, timing)
Define and track core metrics (D1/D7/D30 retention, frequency, cohort LTV) and turn insights into action
Run fast, data-driven experiments to increase engagement around key events, markets, and moments
Weekly reporting to both product and growth

Qualification

Retention marketingLifecycle marketingCRM marketingAnalytical skillsTradingCryptoMarketplacesClear communication

Required

3–6+ years of experience in retention, lifecycle, or CRM marketing of a consumer app
Experience owning retention across web + mobile
Strong analytical instincts—comfortable working with cohorts, funnels, and experimentation
Clear communicator who can move quickly in a high-velocity, event-driven product

Preferred

Bonus: experience with trading, OSBs, crypto, or real-time marketplaces

Company

Polymarket

twittertwittertwitter
company-logo
Polymarket is a prediction market platform where traders predict future event outcomes, reacting to news in real time.
dateFounded in 2020
location
New York, New York, USA
people-size11-50 employees
web-link
https://polymarket.com

Funding

Current Stage
Early Stage
Total Funding
$2.28B
Key Investors
Intercontinental ExchangeFounders FundBlockchain Capital
2025-12-08Series A
2025-10-07Corporate Round· $2B
2025-07-15Series C· $150M

Leadership Team

leader-logo
Shayne Coplan
Founder & CEO
linkedin

Recent News

Techmeme
A look at Kalshi and Polymarket's rise; reports say Polymarket had 491K monthly active traders in December 2025, and <0.04% of addresses took 70% of profits (Benjamin Wallace/New York Times)
2026-01-24
CB Insights
State of Fintech 2025
2026-01-23
Decrypt
Native American Tribes Claim Kalshi Prediction Markets 'Siphon' Money From Casinos
2026-01-22
Company data provided by crunchbase