Diasorin · 10 hours ago
Product Manager - Point of Care, Molecular (Upstream Marketing)
Northbrook, IL
Full-time
Onsite
Senior Level
$79K/yr - $141K/yr
5+ years expDiasorin is a global leader in diagnostic solutions, dedicated to improving healthcare worldwide. The Product Manager for Point of Care and Molecular will play a critical role in shaping the Near-Patient and Emerging Solutions portfolio by identifying market opportunities and supporting the global R&D and business development teams in bringing innovative diagnostic solutions to market.
BiotechnologyHealth Diagnostics
Responsibilities
Analyze market trends, unmet clinical needs, and competitive landscapes to identify opportunities for new product development and portfolio expansion
Define the product vision, value proposition, and business case for new NES solutions in collaboration with global marketing, strategic marketing and R&D
Conduct qualitative and quantitative research with customers and KOLs to shape product design, features, and pricing strategy
Partner with internal teams to prioritize new concepts, manage the innovation pipeline, and align investments with long-term NES strategy
Translate customer and market insights into clear product specifications and functional requirements for R&D and engineering
Support regional teams and downstream marketing in launch planning, ensuring alignment of product positioning and commercial readiness
Collaborate closely with Scientific Affairs, Regulatory, Quality, and Operations to ensure new products meet customer, technical, and compliance expectations
Assess product performance and evolution opportunities post-launch to inform updates and next-generation development
Build distributor toolkits (slides, one-pagers, email copy, demo scripts)
Ensure distributors are aligned on positioning, use cases, and value
Support co-marketing efforts like joint webinars, events, and campaigns
Create impactful tools, training, and collateral to support the field sales organization in positioning NES products effectively
Monitor market trends, competitive activity, and customer feedback to identify opportunities for differentiation and continuous improvement
Lead the development of multichannel marketing campaigns (digital, events, thought leadership) to strengthen Diasorin’s brand presence in point-of-care and rapid diagnostics
Build launch plans in collaboration with regional marketing, market access, medical affairs and sales
Qualification
Required
Bachelor's degree in Life Sciences, Marketing, Biomedical Engineering, or related field; advanced degree or MBA preferred
5–8 years of experience in upstream marketing, product management, or business development within IVD, point-of-care, or medical technology sectors
Demonstrated ability to translate market insights into actionable product strategies and business cases
Experience working with global R&D and technical teams from concept through commercialization
Strong analytical and problem-solving skills, with ability to model market potential and ROI
Excellent communication, influence, and collaboration skills across global teams
Preferred
advanced degree or MBA
Benefits
A competitive rewards package focused on your overall well-being.
A comprehensive plan of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks.
Participate in an annual incentive program.
Company
Diasorin
DiaSorin is an Italian multinational Group and a global leader in the market for in vitro diagnostics
1001-5000 employees
H1B Sponsorship
Diasorin has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2022 (1)
Funding
Current Stage
Late StageLeadership Team
Doug Schuenke
CFO and VP Finance
Davide Marietta
Corporate CIO
Recent News
2026-01-23
2025-12-29
Company data provided by crunchbase