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BlueVoyant · 2 days ago

Campaign Manager

United States

Full-time

Remote

Senior Level

5+ years exp

BlueVoyant is seeking a strategic and outcome-driven Campaign Manager to lead the development and execution of integrated marketing campaigns that drive engagement, pipeline, and revenue. This role involves collaborating cross-functionally with key marketing and sales stakeholders to shape the strategic direction of campaigns and ensure a seamless customer journey.

Cyber SecurityNetwork SecuritySecuritySoftware

No H1B

U.S. Citizen Only

Hiring Manager

Kathe Kanwal Bist (formerly Yamagata)

Responsibilities

Own the integrated campaign strategy by collaborating with all teams across marketing and sales

Develop, plan, and execute full-funnel creative marketing campaigns that leverage new launches from content marketing – creating demand for all things, events to digital

Ensure messaging alignment by working with content marketing, product marketing, brand, and BDR/sales teams to craft compelling narratives that resonate with key personas, use cases, and market priorities

Work closely with the creative team to develop campaign concepts and assets that enhance engagement and conversion

Own, plan, and execute a strategic webinar program to engage target audiences, educate prospects, and support customer education in alignment with campaign goals

Measure and optimize campaign performance by tracking key KPIs, identifying trends, and leveraging insights to refine strategies with marketing operations

Support lead generation and conversion by designing nurture programs and new lead generation programs

Collaborate with BDR teams to ensure efficient follow-up on campaign leads, optimizing conversion rates, and being a key part of product and company releases

Align with partner marketing teams to ensure strategic integration with co-marketing efforts

Qualification

Campaign managementIntegrated marketingDemand generationMarketing automationCRM toolsAnalytical mindsetB2B experienceSaaS experienceCybersecurity knowledgeProject managementCommunication

Required

5+ years of experience in campaign management, integrated marketing, demand generation, or related roles

Proven ability to develop and execute multi-channel marketing campaigns that drive measurable business outcomes

Experience working cross-functionally with product marketing, BDR/sales, creative, and digital teams to ensure campaign success

Strong understanding of marketing automation platforms (e.g., Pardot, Marketo, HubSpot) and CRM tools (e.g., Salesforce). Other tools like Gong Engage or Salesloft are a plus

Analytical mindset with expertise in campaign performance measurement, A/B testing, and funnel optimization

Strong communication and project management skills, with the ability to manage multiple priorities